The odor of burning rubber

When thinking about truth, we expect both clarity and effectiveness. These qualities are so expected, in fact, that they serve as criteria for truth. If they are present we assume what we think is true, and if we are surrounded by people thinking the same way we might even succumb to certainty.

Certainty is comfortable. We tend to try to stay in situations where we feel we know what is true, or at least have a gist of truth. Most of us, who work at living normal, orderly, productive lives, mostly succeed most of the time.

The life of a strategic designer is not like this. Strategic designers are routinely asked to help organizations innovate. This requires framing or reframing problems: re-conceptualizing known truths, or making sense of chaotic situations nobody understands or resolving conflicts where incompatible, incommensurable visions collide.

Working to discover/make (instaurate) a concept that manages to produce all three qualities at once — clarity, effectiveness and consensus — is tricky work. Normally it is necessary to try on and discard multiple framings that only produce only one or two of these qualities before one comes along the fully resolves the problem.

This process is instructive if we are observant and ready to meta-reframe what we think is going on. In other words, this activity of frame instauration can produce philosophical shifts. These experiences and my attempts to account for them have shifted my own understanding of pretty much everything.

What have I taken from all this shifting? First, I know what it is like to shift between frames. I know what it does to my experience of whatever problematic situation I am trying to understand and I know what it can do to my experience of the world, instantly, all at once, as a whole. I also know what it is like to do without a frame, and the harrowing things that does to my experience of the world. I am used to radical surprise, of having (literally) inconceivable possibilities become conceivable, and along with it all kinds of ideas that were standing in front of my face, invisible, staring me in the eyes while I was rooting around in the shadows for knowable unknowns. I have a very vivid sense of pluralism, and of a transcendent ground from which truth in all its pluralistic glory emerges.


An urgent question to ask: If an explanation is clear and effective why would anyone refuse to accept it?

A better reframing of this question is: What good reasons might a person have for refusing to accept a clear and effective explanation?

This question becomes even more effective if it is asked from a pluralistic perspective, assuming that multiple true answers are always possible because questions can be framed myriad ways.

What follows below is my answer to this question.




It is important to us that our truths are clear; that is, they give us the means to think about our situations. This means, first, being able to ask a question that can be answered. Not knowing an answer to a question can be frustrating, but at least we know what the problem is. Perplexity, the incapacity to find the relevant question in the face of a crisis, is unbearable, when this happens we become anxious that we do not have the truth.

It is important to us that our truths are effective; that is, they work properly, orienting us to the situations we find ourselves in and enabling us to anticipate and respond to what is going on. If we lose this ability and we are constantly surprised and our responses falter we begin to suspect that we do not have the truth.

It is tempting to settle with truths that are both clear and effective, and for a long time many of us have, on principle, rejected all truth criteria but these. But there is another criterion that is just as important: it is importance itself.

It is important to us that our truths are significant; that is they make our situation important to us, and inspire us to care about it, whether caring means loving or hating, embracing or opposing. If we lose the capacity to sense significance in our situation we will become indifferent, and here we ought to learn to suspect that whatever truth we have is not worth keeping.


I know a lot of people right now who feel irritated, agitated and dissatisfied. If they are not angry or sensorily stimulated or intoxicated, they are just blank in a horrible way.

These same people are certain they know the truth, and everyone they know agrees with them that they know the truth, and part of the truth they know is that philosophy is an inferior precursor to science, or a highfalutin substitute for religion. It never occurs to them to think about how they think, because they already know that is a dead end.

Besides, they know the real cause of their misery: wicked oppressors.


I heard somewhere that when we lose our sense of smell, we do not simply smell nothing. We smell something resembling burning rubber. It drives people into depression and sometimes to suicide.

Perhaps the moral blankness we don’t feel when we lose the capacity to sense importance is like the burning rubber we don’t smell when we lose our sense of importance.

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