Facts, or personal attributes, or elements – think of them as stars. Throw them into the sky and let each find its logical place in the heavens. Walk around and look out into them from different perspectives. See with unsquinting eyes what is there, adding nothing and subtracting nothing. When you find the place where they are most beautiful sit down and and trace out the constellations.

A way of understanding a situation; the spontaneous experience of a person; a brand; a design – what matters is constellations.

“Constellate”: ORIGIN mid 17th cent.: from late Latin constellatus, from con- ‘together’ + stellatus ‘arranged like a star.’