Passage 230 from Beyond Good and Evil pretty much summarizes my understanding of the dynamics of culture, a dynamic known as the hermeneutic circle. Currently for me brand, design and politics are where this dynamic is most clearly exhibited.

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I hadn’t read Nietzsche for a year. I am overwhelmed by him all over again, but because of all the tedious crap I read during my fast I find myself much better able to structure it, explain it and connect his themes to the oldest traditions of humanity. Not that he is not also saying something completely new – it is just solidly rooted in what preceded it, much as Christianity was rooted in Judaism.