Bullshit/chickenshit theory started as a work joke, but it has become very useful.

Bullshit – Meaningful, inspiring ideas that that seem to promise practical action with desirable outcomes, but never fulfill that promise and never find application.

Chickenshit – Practical actions that seem like they ought to serve some meaningful purpose, but in fact are meaningless and performed for no reason.

Bullshit is meaning without application. Chickenshit is application without meaning.