A company that figures out the value of sustained attention, and how to articulate this value, and how to support sustained attention in its management processes will have a competitive advantage over companies unable to sustain its attention long enough to ask, much less answer such questions.

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Short bursts of attention yield ingenious tweaks to the attributes of existing products, viewed in the conventional way.

Sustained attention is required to seriously challenge the conventional vision and discover rival visions capable of producing differentiated sustainable advantage.

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Is there anything in our culture that is not trending toward greater fragmentation? Of time, attention, mode of thought, ethic, persona?