Design thinking, though slightly more expansive than typical management thinking, still remains within the horizons of utilitarianism. To put it in Hannah Arendt’s language, the designer type still falls within the category homo faber.

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There’s doing what’s always done. Execution.

There’s thinking about doing what’s always done. Management.

There’s rethinking what’s always done in order to find a better way of doing. Design thinking.

There’s rethinking our thinking: how we think about what we do…

There’s rethinking ought: why we do what we do…

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“There are so many days that have not yet broken”