A researcher who read too much asked his client a question rarely asked in business:

“Imagine you had a choice of two research documents, one red and one blue. The red document provides a comprehensive and highly accurate account of the situation your company is facing. However if this document is fully understood and believed it will overwhelm your employees with possibilities, open new controversies and make it ten times harder to make decisions. The blue document is much less comprehensive and less factual than the first. In fact many hard-nosed realists will find it abstract and even a little vague. However, this document is understood and believed, it will make your employees feel that they have a handle on your company’s situation, they’ll find it easier to come to agreements, and those agreements will be ones that will profit your company.”