Reading up on Theodor Adorno in Wikipedia I saw this:

“What I mean by reified consciousness, I can illustrate – without elaborate philosophical contemplation – most simply with an American experience. Among the frequently changing colleagues which the Princeton Project provided me with, was a young lady. After a few days, she had gained confidence in me, and asked most kindly: “Dr Adorno, would you mind a personal question?”. I said, “It depends on the question, but just go ahead”, and she went on: “Please tell me: are you an extrovert or an introvert?”. It was as if she, as a living being, already thought according to the model of multi-choice questions in questionnaires.”