In his instant-classic The Lean Startup, Eric Ries restores some crucial components of the Scientific Method to innovation processes, long-neglected by “scientific” management.  Among his most important restorations is the the experimental practices that are the heart of scientific discovery. This is enormously important: without experiment, the creative dimension of science is lost and “scientific rigor” of quantification becomes an expensive, time-consuming and intrinsically conservative hindrance to doing anything unprecedented.

However, I do not believe that Ries has restored the entirety of the Scientific Method, and for the sake of setting up an unimpeded engineering-dominated process, has omitted or de-emphasized key non-engineering components that improve outcomes and shorten timelines. Here is a partial list of omissions:

1. Hypothesis formation. Hypotheses are not just guesses which can be tested experimentally. Hypotheses are informed guesses, and it is on-the-ground-discovery that informs mere guesses and transforms them into hypotheses. Starting with a hypothesis rather than some dude’s random notion can reduce development cycles. Also, some ideas are so weak that no amount of pivoting will tweak it to awesomeness.
2. Theory. Theory in science is what directs experimentation and lends knowledge a progressive thrust. Without an appropriate theory, experiment devolves into aimless and fragmentary trial-and-error. This kind of aimlessness and fragmentation in a business context translates to confusing and disjointed products. It is not that Lean Startup does not accumulate knowledge, but that its “validated learning” is too product-centric and not nearly user-centric enough. Lean Startups know everything there is to know about their own product and the possible permutations of their product and the customer behaviors and reported opinions about the product, but insights into the user’s inner life and outer context — the things that inspire the best design ideas — will not readily surface using Lean Startup methods.
3. Crisis. Without the rigor of theory and the discipline of reflection, the kinds of problems that produce revolutionary solutions cannot come into view. Teams will hack their ways right past the crises that and miss the chance to find simple radical product insights. This is the precise point where philosophy can become a competitive secret weapon. According to Wittgenstein “A philosophical problem has the form: ‘I don’t know my way about’.  Isn’t innovation  all about finding, posing and solving such problems?

I’m going to read as much as I can about Scientific Method and develop this thought further and support it with some research. But I’ve been sitting on this idea too long, and I wanted to at least sketch it out.