Every human system is designed (whether intentionally or not).

Every design makes tradeoffs (whether intended or not). A design makes some things effortless, other things difficult and other things nearly impossible.

The best designs help us forget those things the design does not do.

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Etiquette is designed. It supports some kinds of human interactions and suppresses others.

If we want different kinds of interactions we must design them to make them possible. But if we do not wish to be rude we should not disregard etiquette. It is necessary to design new etiquette. And we should follow the rules of good design and respect our designands (a.k.a. “users”), at minimum by explaining the purpose of the etiquette, how it works and what to expect while participating in it — but ideally, beginning with the deepest possible understanding of the designands and their lifeworlds.

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Everything is design.