Putting it as succinctly as possible, design thinking is a perspective on problems:
Problem finding
- All people-thing problems are design problems.
- Alternative wordier definition: all problems that involve systems of interacting objects and subjects (“soft system” problems) are design problems.
- Design problems are often misdiagnosed as engineering, management and marketing-advertising problems.
Problem shaping
- Design problems are “wicked problems“, which have peculiar and disturbing characteristics:
- The problem is not understood until after the formulation of a solution.
- Wicked problems have no stopping rule.
- Solutions to wicked problems are not right or wrong.
- Every wicked problem is essentially novel and unique.
- Every solution to a wicked problem is a ‘one shot operation.’
- Wicked problems have no given alternative solutions.
Problem solving
- The best known way to resolve wicked problems is to use the methods and tools of human-centered design with a strong emphasis on prototyping and testing.