What is design thinking?

Putting it as succinctly as possible, design thinking is a perspective on problems:

Problem finding

  • All people-thing problems are design problems.
  • Alternative wordier definition: all problems that involve systems of interacting objects and subjects (“soft system” problems) are design problems.
  • Design problems are often misdiagnosed as engineering, management and marketing-advertising problems.

Problem shaping

  • Design problems are “wicked problems“, which have peculiar and disturbing characteristics:
  • The problem is not understood until after the formulation of a solution.
  • Wicked problems have no stopping rule.
  • Solutions to wicked problems are not right or wrong.
  • Every wicked problem is essentially novel and unique.
  • Every solution to a wicked problem is a ‘one shot operation.’
  • Wicked problems have no given alternative solutions.

Problem solving

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