The reason I have been so upset about the state of design is that in 2011 — autumn of 2011, to be exact — all the liberal progress I’d been seeing in my field suddenly reversed. Three things happened:
- Steve Jobs died, (October 5, 2011), and even worse, Isaacson’s biography of him was published (October 24, 2011).
- Lean Startup was published (September 13, 2011).
- Front-end frameworks, Bootstrap (August 19, 2011 and Foundation (September 2011), hit the development world, enabling developers to make visually passable UIs without assistance from UI designers.
All three of these factors marginalized design in crucial ways that have gradually brought the digital water we users swim in to a frog-killing rolling boil.
This helps explain why our digital lives are in pleasureless turmoil. Remember back when we would count the hours to the next Apple product release, and get excited when we saw that an upgrade was available to the software tools of choice? Now it all makes us uneasy, because it means yet more disruption where what we really want is stability. New features are more likely to make things harder for us than improve our lives.
This is not an inevitable effect of the world getting more complex. It is a direct effect of design’s marginalization. Engineering-minded people now run the show — folks obsessed with the Thing they make, as opposed to the experiences real-life people have interacting with things in real-life situations. The latter is what designers are all about, and it is why we use the language of “experience” when speaking about our practices, all of which are focused on improving experiences people have. For designers the Thing is only the means to an end, which is people’s experience of it.
But now the language of design has been appropriated and emptied. Engineers call their Things “Experiences”. When they hack together a front-end using a front-end framework, they call this “designing the User Experience”.
People who lack understanding of the radical paradigm shift (meant literally, in the Kuhnian sense) at the root of HCD — a root that could not be more at odds with the objectivist Industrial Age paradigm — are blind to the relapse to which we’ve succumbed. They never made the shift anyway, and these new retro-practices make more sense to the engineering mindset.
And sadly, this relapse has spread into politics, hitting both left and right extremes of the political spectrum, each feeding on conflict with the other, and is rapidly closing in on the center. We have the brainless sophistication of children trained by disillusioned Marxists to perceive the world in the terms of racist, sexist and other identitarian sociologies (ironically called “hermeneutics” of this and that) facing off against aggressively anti-intellectual thugs. Liberalism is now widely disparaged and declared vapid, naive and obsolete by the very people who are blind to what Liberalism is, how it is done and why it is so important.
Hopefully, soon everyone will have known all these things I’m saying all along, and I will retroactively have not been the only one freaking out about the loss of liberal democracy, the loss of design and seeing very vividly the connection between the two. Until then, stuck in this present, I am isolated in my own obsessive interests and worries.