Thank you Richard Rorty:

“The more original a book or a kind of writing is, the more unprecedented, the less likely we are to have criteria in hand, and the less point there is in trying to assign it to a genre. We have to see whether we can find a use for it. If we can, then there will be time enough to stretch the borders of some genre or other far enough to slip it in, and to draw up criteria according to which it is a good kind of writing to have invented. Only metaphysicians think that our present genres and criteria exhaust the realm of possibility. Ironists continue to expand that realm.”

1) I love this quote. I have extreme trouble coloring inside the lines of preexisting genres, given the fact that my worldview is a synthesis of an esoteric and Nietzschean perversion of Pragmatism, a hall-of-mirrors reflective design practice, and an idiosyncratic take on religion bordering on universal heresy (which is why I’m Jewish). Consequently, I have little hope of (or interest in) writing a book that does not generate a genre. This is why I will need to continue to self-publish. I feel a combination of impatience and panic when it is suggested that I need to nail down my audience, as if they already exist, and write to them, for their sake.) Also, nobody is going to craft a book to my standards. I may need to buy letterpress and bookbinding equipment.

2) To find a use for a new kind of writing… The above passage was embedded in an extended pragmatic exploration of Derrida’s writing. Rorty suggested that we forget what Derrida was asserting, and instead ask: what was he doing with his writing? I like translating this to: Forget the content — what does his genre want to do, and why? He is doing something new with writing, and to allow it to do its new thing for us we have to release it from the purposes and rules governing the genre(s) of philosophy.

3) Point 2 is getting very close to my interests (which is hardly surprising given that Rorty is the proto- pragmatist pervert). To create a new kind of writing, then find a use for it — is very much, to my designerly eyes, like intellectual R&D. This follows the pattern of how many technologies are developed, especially very new and unfundable ones. Some playful or obsessive technologist in love with a problem or a material intuits a possibility and follows hunches to produce some ingenious invention. This invention inspires other similar types — lovers of engineering problems — to push it further, just to see what they can get it to do. Eventually, the inventing proliferates, refines and develops to the point where it attracts the attention of some practical mind who sees in this invention the key to solving some specific real-world problem. Now a technology is ready to cross the threshold between technology and product.

4) What kind of mind escorts a potentially useful technology through the journey that transforms it into a useful, usable and desirable product and out into the marketplace? Lots of people try to do this work. The ones who are best at shaping technologies into products (a.k.a. goods or services) that fit human needs, desires and life-practices are designers. Designers (whether they are called that or not) are the people who see human life as vast, complex, often messy, systems, and understand that products are subcomponents of these human systems. The success of a product hinges on how readily it integrates into these human systems. (Increasingly designers are considering more than end-user integration, and are getting involved in manufacturing, distribution, promotion, merchandising, purchase, use, service, disposal, recycling, etc.) Wherever human and nonhuman systems are meant to integrate, designers increase the chances the integration will succeed. Some designers see a technology and immediately grasp its product potential, others keep up with technologies of various kinds so when they are given a human problem they can play matchmaker between this problem and the solutions in their imaginations, still others start with a thorough understanding of people and their lives and learn to define these problems so they inspire solutions from more technological minds. The best designers do all three, and effectively straddle and blur (or, rather interweave and entangle) the lines between technological and human systems.

5) What if we view philosophy as it is done today as technological development? And applied philosophies as slightly more focused technologies carried a step closer to problem types? Is there not room for a discipline that uses design methods (especially HCD, human-centered design methods) to apply philosophical technologies to very particular cases. Such a discipline would research problematic situations and the people, things and contexts that constitute them, define problems to be solved with the help philosophical “technologies”, shape conceptual systems that resolve these problems and develop materials to help an organization adopt the improved, more useful, usable and desirable philosophy? What if we use deep HCD to throw organizational business-as-usual thinking into crisis, so that it clears the ground and opens it into perplexity (what Wittgenstein identified as the philosophical negative-space of “here I do not know how to move around”), upon which a new philosophy can be designed (“to understand how things in the broadest possible sense of the term hang together in the broadest possible sense of the term.” as Sellars put it).

6) If I view my problem as a genre problem, I can say I want to write a book outlining a new discipline as the first (at least first self-conscious) product of this discipline. I want to design a philosophy of philosophy design. It will be erected on an assumed metaphysical foundation — a faith — that doing such a thing is not only permissible, but necessary. But, being a designed conceptual product, it will seek voluntary adoption instead of argumentative coercion. It will try to demonstrate that this discipline, viewed in this way, viewed from this carefully designed perspective will be a useful, usable and desirable way for certain kinds of people to live their lives and make their livings, and that (this will be secondary) that organizations that hire and support people who do this kind of work will help generate more usefulness, usability and desirability for its employees, partners and customers.

7) Whatever we call them — Organizational Philosophers? Concept Designers? POV Framers — they will be responsible for:

• Understanding how different people involved in an organization or part of an organization (department, office, team, etc.) think;
• How these ways of thinking converge, diverge, harmonize and conflict;
• What tradeoffs each of these ways of thinking make in terms of what domains of knowledge they do a good job of comprehending and communicating, versus what they must deemphasize, ignore, suppress or neglect in order to have clarity?
• What tradeoffs these ways of thinking make in terms of values — what values do they elevate and serve, and what must they deprioritize or sacrifice in order to focus their sense of purpose?
• What tradeoffs these ways of thinking make in terms of method — what kinds of action does it guide effectively and what kinds of action does it misdirect, encumber or fail to support?
• Analyzing what the organization wants to be and to accomplish, and determining what an organization’s thinking needs to help it comprehend, do and care about.
• Leading the development of conceptual frameworks the organization can use to think together in order to better be and do what it aspires to.
• Communicate and teach the new conceptual frameworks using various vehicles such as visual models, verbal and visual explanations, taxonomies, glossaries of shared vocabulary, reference materials and training programs.
• Testing and iterating both the frameworks and the communication/teaching vehicles.
• Socializing and encouraging adoption of concepts across the organization.

This is what I want to do with my life, and this book will be a justification, a description of how it should be thought about and done, and be a proof on concept of what the profession produces.

Now, this is just me writing about a possibility. I cannot guarantee it will stick, and I’m not even sure I didn’t just derail my original plan for Second Natural, but it is at least getting me closer to what my intuition seems to want me to talk about.

I did not start off meaning to write this post, but here we are.

This is why we read Richard Rorty.