Permanent designer hat

Here is why I’m reading Fritz Perls: The interlacing intellectual traditions that birthed gestalt psychology also birthed human-centered design. They are sibling traditions with much to learn from one another.

There is an issue, a problem; and there are opposing parties: the terms in which the problem is stated are taken from the policies, vested interests, and history of these parties, and these are considered to be the only possible approaches to the problem. The parties are not constituted from the reality of the problem (except in great revolutionary moments), but the problem is thought to be “real” only if stated in the accepted framework.

But in fact neither of the opposing policies spontaneously recommends itself as a real solution of the real problem; and one is therefore continually confronted with a choice of the “lesser of two evils.” Naturally such a choice does not excite enthusiasm or initiative. This is what is called being “realistic.”

The creative approach to a difficulty is just the opposite: it tries to advance the problem to a different level by discovering or inventing some new third approach that is essential to the issue and that spontaneously recommends itself. (This then would be the policy and the party.) Whenever the choice is merely and exclusively the “lesser evil,” without envisaging the truly satisfactory, it is likely that there is not a real conflict but the mask of a real conflict that no-one wants to envisage. Our social problems are usually posed to conceal the real conflicts and prevent the real solutions — for these might require grave risks and changes. If a man, however, spontaneously expresses his real irk, or simple common sense, and aims at a creative adjustment of the issue, he is called escapist, impractical, utopian, unrealistic. It is the accepted way of posing the problem, and not the problem, that is taken for the “reality.” We may observe this behavior in families, in politics, in the universities, in the professions. (So, afterwards, we notice how past eras, whose social forms we have outgrown, seem to have been so stupid in some respects. We now see that there was no reason why a spontaneous approach, or a little more common sense, could not easily have solved their problems, prevented a disastrous war, etc., etc. Except that, as history shows, whatever fresh approach was at that time suggested, was simply not “real.”)

Most of the reality of the Reality-principle consists of these social illusions, and it is maintained by self-conquest.

Phenomenology, Pragmatism, Existentialism — application, reflection, re-application, re-reflection — iterated until both practice and account of practice are internalized and made extensions of one’s own being — heart, soul and strength.


Designers should never “take off their designer hat.” Design is a better mode for doing everything a person can do — politics, friendship, marriage… and worship.


When I say “design” I do not mean what past generations of designers meant.

I certainly do not mean what design technocrats mean: envisioning a utopian world, and actualizing that utopia into a new, better reality. Design technocrats see themselves as revolutionary heroes with a vision, a plan, faith and courage to take action — cutting through all resistance to make things better for all. It encourages us to use all available power to treat those who question or resist our utopian plans as vicious (small-minded, unimaginative, greedy) and invalid, if not nonhuman — mere obstacles to overcome.

This kind of revolutionary technocratic attitude is narcissism, and anathema to design as I know and love it.

This vision of design neglects design’s very essence — the hard work that precedes the technical work — the hard work of going to the rough ground of reality, getting in touch with it, experiencing it, participating in it, learning from it and intuiting for ourselves what seems relevant and salient.

And we don’t do this work alone. We do it with others. Inevitably we find that we intuit reality differently, and these different intuitions produce different truths.

A crucial designerly faith: while these initial truths are true to some degree, they are never true enough. We collaborate with others to instaurate ever-better truths. The truths bring us closer to reality and they allow us to find agreement, or at least alignment, with other people.

This idea that we should just overwhelm other people with power because we, ourselves, know best — and those other people can be explained away into inhumanity — this makes us unreasonable, inhuman. It makes us into enemies who can only be met with violent force. People who cheerfully advocate revolution never imagine themselves subject to the revolutionary violence. Revolutionaries unconsciously assume the superior power they pretend to lack. Revolution is the fantasy of the privileged-in-denial.


Sadly, few people will meet us as equals and design with us. As long as people think they can ignore us, or overwhelm us or annihilate us they’ll continue to do so. But if we accept that we must live together and prioritize our life together over our own narcissistic utopian ideals we can start making progress — not toward some set revolutionary goal imagined by some prophetic genius — but away from a state of affairs we would prefer to put behind us.

Coming together on approaches to reform the real world: this is the part of design that matters most. If we do the work before the work — the political work — the engineering efforts we employ to effect the changes will create peaceful, second-natural improvements to our lives.


None of us knows better, least of all those who believe we know best. We only know best when we know together.

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