Blindness is not darkness — it burns our eyes with a dazzling glare of churning nothingness.
Losing our sense of smell doesn’t make smell go away. The world is pervaded with a maddening stench of burning rubber.
If we lose a limb, a phantom limb remains, and it aches and aches.
Same with souls: those who neglect their unique personhood and instead adopt an identity will have a glaring, stinking, aching, resentful nullity where a soul should be.
When people ask me what design research is, my favorite answer is “precision inspiration”.
I know this might seem slightly business romantic, but my meaning is exact, clear, concrete — even a bit technical.
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I’ll start by explaining what research is pragmatically, in terms of what it does. And because I’m a business guy, I’ll explain what it does in terms of its benefits. In other words, I’ll start with a sales pitch.
First, design research helps inform decisions. It helps teams identify opportunities for improvements. It helps us understand what should be improved, why that improvement will matter to people and how the improvement ought to be made so that the work has its intended effect. Design research helps organizations “design the right thing, and to design the thing right.” Research improves the product.
Second, design research also provides persuasive evidence that helps leaders align organizations around particular projects. If everyone in an organization is persuaded that a project is worthwhile, energy otherwise wasted arguing for following divergent paths — or even taking those paths and working at cross-purposes — is applied forcefully in a single direction. And morale-sapping doubts about the project can be quelled, so participants can invest real energy into the project, in the expectation that their efforts will produce a positive outcome. Design research done well is organizational alignment magic. Research improves the efficiency of production.
Design research also drastically improves team dynamics and helps them collaborate more effectively and enjoyably. By introducing the scientific method into design processes, it brings enlightenment values to the notoriously authoritarian milieu of the workplace. Instead of uninformed speculations and untested intuitions (the products of private imaginations, prejudices, preconceptions and biases) competing to prove that it possesses esoteric insights into the souls of The User or The Customer and therefore has the answer on what solution to build, everyone is free (or freer) to propose questions to ask and hypotheses to test with real people, in order to assess the degree of validity in everyones’ ideas and hunches. The stakes are lower and cheaper, so democratic participation is more affordable. And the output of the research typically partially validates multiple views in ways requiring new combinations. So ingenuity is contributed from more sources and woven together ingeniously by yet others, and ultimately the idea can only be said to originate in the entire team working together on a shared problem. Research improves the experience of production, which gets us closer to the climax of my pitch, the inspiration part.
The inspiration of design research comes from how it can helps us reconceive what we are doing, how we are doing it and why it matters. This is important, because our repertoire of conceptions enable and constrain what we think, believe, imagine, invent. They also shape our perceptions and help us ask clear questions. The limits of our conceptions are the limits of our minds, and our ability to take intelligent action. In the most productive research, new concepts are learned directly from participants in the research, in the process of understanding their worldviews. Yet more conceptions must be found/made (or instaurated) to make sense of the full range of concepts learned and link them to the conceptual tools of the various disciplines collaborating on a solution. This can rarely be done with the available stock of existing conceptions, so, in effect, teams are forced to create new conception systems — small, local philosophies tailored to a project — that makes problems intelligible and soluble.
This is an arduous, perplexing and anxious process. Not all people have the intellectual flexibility, faith and fortitude to do it. But when it is done successfully, new possibilities pop into existence, ex nihilo, that were literally inconceivable before. This sudden influx of possibilities and outpouring of novel ideas resulting from the acquisition of new concepts is in fact what inspiration is.
The novel ideas produced by research are far less obvious and far more relevant (because they were acquired through understanding users or customers) than ideas produced by industry conventional wisdom that, because it processes the same old facts the same old way, produces nothing but the same old same-old, safe, stale, predictable, undifferentiated ideas.
Deep, rigorous, courageous research is the most effective and reliable way to induce such precision inspiration.
Apparently I am waxing careericidal once again, because I just posted this on my company’s slack:
A meditation on the classic “Microsoft Re-designs the iPod Packaging” video.
This video pretty uncannily represents how most design used to be, back in the days before design research, when everybody in the room wanted to be the one who “knows The User” and “knows what The User wants”.
And that smarted, most insightful person, by total coincidence, always turned out to be the most powerful person in the room. Huh.
Then design research came along, and it changed team politics and collaborative dynamics completely. Design practice liberalizes business.
This same thing, by the way, is exactly what happened at the inception of the Enlightenment with the Scientific Revolution. This is how liberalism always happens. (and no, of course not — it did not happen perfectly, out of the gate, but nothing happens perfectly right away, except in the minds of naive fantasists, or the rhetoric of cynics.)
Here’s how I explain my job to myself so my work feels important enough to take seriously: We designers are in effect bringing a social scientific revolution to the notoriously illiberal, authoritarian world of business. This is why design research is the greatest thing ever.
Sometimes it is useful to have the opportunity to remember what it was like back in the bad old days of intuition wars and might-makes-right design.
Follow up email to Nick on ontological designing:
Ok, I’m starting to like this paper, and I’m re-considering my initial resistance to situating myself within this school of thought. Her third sphere of ontological designing, “ontological designing of systems of thought, of habits of mind,” is exactly what I am proposing, and I do accept all her emphasis on coevolution (“While we as humans design buildings, they also design us.”) as true and relevant.
I think the difference between my view and Willis’s is I believe that it is our personal responsibility to assert our own enworlding intuitions and thoughts against simply being passively enthinged by what surrounds us. Just as existentialism grew out of Heideggerian ontology, I am “existentializing” ontological designing by looking at personal self-responsibility within a context that accepts all the same truths Willis presents here.
The core measure of self-responsibility is the quality of one’s own “enworldment experience”. Is the world clear, maneuverable and valuable to you, or is it murky, paralyzing, and worthless/doomed? In other words, did you design your enworldment for usability, usefulness, and desirability, or did you passively or prematurely accept an enworldment that falls short (or worse, a social enthingment)?
My passionate belief is that we absolutely must start with what is experience-near (our own lives, our own active philosophies), physically-proximate (our own tools and places) and socially-connected (our actual relationships, especially our most dialogical ones) and gradually spiral outward to enclose widening peripheries. To believe we must fix what’s way out there, everywhere — the environment, society, politics, other people’s beliefs — is ontological designing’s version of existential bad faith, an attempt to evade self-determination with attempts at other-determination.
Please notice my language improvements. Heidegger’s hideous language has got to go. Everyone seems to want to preserve his terms, but this is the awkward language of discovery. It’s been nearly a century and its time to refine. There will be no “worlding” or “thinking” on my watch. Enworldment, and enthingment is vastly better, aesthetically and descriptively.
If someone were designing my ideal Hell (or if you prefer atheistic imagery, Room 101) put me on a team that designs by committee for a committee. You don’t even have to sentence me for eternity. A month is plenty to get my teeth gnashing, and more than a month will reduce me to the blackest despair.
The thing that makes a design approach render clear social sense for me is that it makes sense of some region of the world in personal terms. We investigate how a specific person does specific things with specific things and experiences specific things, and our job is to make these interactions, artifacts and experiences good by the standard of that person. When learning from users, design researchers redirect all deflection of personal response (and users always try it) into speculation on how other people might respond with “we are interested only in what you think and feel, and what you would do.” By looking at responses one at a time, and only at the end finding any generalities, we rid ourselves of the noisy refractions of what people think other people think other people will think other people will think, which gives us more information on their social psychological folk-theories and and insights into how they would try to design the thing we are designing, than on their own personal responses to novel possibilities.
Speculating on how heterogeneous groups of people might react to a design, and designing for an audience instead of persons is a different art, and an important one. It changes the activity from a interpersonal one to a social one, to use Buber’s distinction. The skillset becomes that of constructing systems that conform to the social rules of that social setting. These rules help people participate as members of a group, performing standard roles, which entails selectively suppressing personal idiosyncrasies, for the sake of smooth social functioning. This means the construction, too, must use standard language, in standard ways, denoting familiar concepts, used in familiar ways. Change at this sphere of design is exponentially difficult and often requires power and some degree of coercion.
But if you are trying to do this kind of design in a group which is itself so large that it can no longer function by an interpersonal dynamic, but must adopt social rules to function, now we have something requiring a degree of talent for functioning within social rules to design things that function within set social rules. The smartest option in situations like this is to design activities with new, temporary social rules that “program” the group to interact differently to accomplish different outcomes. (Which is another way of saying: design and facilitate workshops, because a workshop is a temporary social setting with new roles and rules that afford new kinds of works and new work products.) Workshops can produce group outputs that differ from the usual, but they are still stiff lumbering things that never result in the kinds of surprising snd brilliant novelty interpersonal dialogue can produce. And that is probably fine. The stars for which very large organizations reach in their grandest moments are suspended like gravel in the upper reaches of clouds, somewhere above incompetent mediocrity but well-below that of the average novelist. Workshop outputs are plenty good enough, 95% of the time.
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It just occurred to me: people who always operate by social rules (even their own invented rules), who play a role of their own self-identity (even their own original identity), and confine themselves to the categegories of their personal ontology (even an ontology of their own invention) — and consequently find it impossible to improvise in response to another in a dialogical setting feel, interact with others like workshop participants in little workshops of their own design.
Maybe this is what I despise about political types who see roles and rules governing all things. When the “personal is political” dialogue, deep invention, all the inexhaustibly surprising, creative potential of persons encountering the unique personal kernel in the heart of each person’s soul — the mutual conflagration of divine sparks — is lost. Instead corporate stability is imposed and preserved.
Totalitarianism is eternal design by committee.
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Room 101.
Yesterday, Nick freaked me out about the existence of Anne-Marie Willis’s paper “Ontological Designing”. I was so distressed about possibly being scooped, and also about the state of my current project — a distress possibly biologically amplified by an infected eyelid — that I barely slept last night. I was dreaming about this stuff.
Today I got up, read most of the paper and sent Nick the reply below, which seems worth keeping.
Ok, this is not what I am doing, though it is the kind of ontological designing Willis describes here that informs my project.
This paper appears to be written from the perspective of a user contemplating designs-ready-made, not a design practitioner reflecting on design-in-the-making (to adapt Latour’s distinction).
The experiences that feed my thought (experiences I am undergoing, unfortunately, though quite conveniently, on this very project) are the reworkings of understanding induced by the breaking of individual interpretations and understandings upon an (as yet) inconceivable design problem.
In these situations, designers are forced to instaurate new local micro-philosophies that permit collaborators with incommensurable understandings to “align” their efforts to design equipment that can be readily recognized in a present-at-hand mode, adopted, and then used in a ready-to-hand mode. I think this microphilosophizing is an underrecognized gap both in design practice (which tends to focus its thinking on its tasks at hand, and rarely to macrophilosophize) and in philosophy (which rarely participates directly in the kinds of hellish rarefied design projects that inform my concerns).
My work is describing what happens if we apply the lessons of constant local microphilosophizing back to macrophilosophizing.
I think it is important because I’m seeing the same dynamics I see in my mini-hells unfolding in the larger world in our incapacity to align on what to do about — well — everything. The disgruntled tolerance for the postmodern condition and its refusal to macrophilosophize (due to the po-mo allergy to grand narratives) has contributed to a deep fracturing and factionalizing of our citizenry.
And you can see that this idea of designerly coevolution completely misses the central problem: How do we agree on what to do in the first place, in order to world our world into a state where maybe it can coevolve us back into a more livable, peaceful condition? Everyone is full of end-solutions, but at a loss to explain or even frame the problem of why we can’t get there, except to invent theories of viciousness about those who refuse to cooperate. We do not know how to think these kinds of conflicts, which are essentially just political crises — but I think I do have some clarifying insights, thanks to my occasional hell-immersions, and my funny habit of trying to feel better by understanding their hellishness and applying the resulting insights back to my own grand narrative, which I happen to think is better than the ones that developed in the vacuum of public intellectuals being to smart and stylish to perform their duties.
Over the weekend Susan pressed me for details on how an enworldment can be intentionally changed. How does enworldment design differ from Stoicism’s mental toughening-up exercises, or new age self-helpers who advise us to tell ourselves a new story? It was helpful to be forced to get concrete, and to make some contrasts with transformational methods with which enworldment design might be compared or confused.
Difference 1. Enworldment design is morally unopinionated. It does not pursue any single ideal. It could be applied to help a person become more serene, openhearted, generous, evangelical, etc., or their opposites, or none of the above. The goal is a matter of the unique person and that person’s context.
Difference 2. Enworldment design is epistemologically open, but rigorous. There is no single truth to learn or discover, but a plurality of truth possibilities. These possible truths are multiple, overlapping and exacting, based on what concepts are adopted for developing truth. But this is not an arbitrary relativism, because, while there is no single truth, the possibility of untruth is pervasive and incessant — errors, mistakes, lies, etc. harm truths and make them fail in practice in various ways.
Difference 3. Enworldment design is not willfully imposed on the world, but is instaurated within the world, with the active participation with whatever worldly entities enworlded in the project. The world is taken as a collaborative partner, with its own complex and largely mysterious tendencies and constraints which are discovered in the course of design, which might even change the very goals of the design. When worldly entities cooperate with the enworldment, truth happens. When worldly entities balk, disappear or sabotage the enworldment, untruth happens. (This, by the way, is my ANTsy flavor of pragmatism.)
Difference 4. Enworldment depends on the destructive and reconstructive power of inquiry. Truth is not some objectlike, noumenal thing preexisting out there which we try to unearth by digging through the phenomenal bracket, until we can pull it out, clean it off, inspect it and have it as what it is and always was. That crude description is closer to (though still very far off the mark) reality, which can never be contained by truth. Truth is only the relationship a person has with reality, and those possibilities are myriad. And those possibilities are fragile. All it takes is looking harder, and truth will always break apart, clearing ground for something new. But if that clearing is investigated, harder and harder, something new is always there. Sometimes the new thing is worse than the old thing, but that, too, can be cleared and replaced. So, evaluation, rejection, restarting, discovering, experimentally developing, testing — this is how the work proceeds.
A corollary to difference 4: Because no truth can withstand scrutiny, the fact that a truth has not withstood it does not obligate us to abandon it. Instead, we should ask questions about tradeoffs. Does the critique render this truth useless, now? Does it expose a flaw that would make it malfunction under certain circumstances? Was the truth durable enough for our purposes, and we just broke it for no good reason, like a kid taking apart a toy? Is there a tougher or more interoperable concept readily available we can swap out? A concept is an instrument that does some things well, and other things less well, not a mystical status of a belief. And just because you can break an instrument, doesn’t mean you should break it, so critique judiciously.
Difference 5. Truth possibilities are myriad, but so are truth impossibilities, which is why honesty and good craft are indispensable. As with all design, truth to materials is paramount. Self-delusion, wishful thinking, subjective fudging (overstraining and abusing the mind’s famous flexibility) are all vices that will compromise an enworldment’s integrity, and make it produce untruth instead of truths.
Oh no. Out of time. I’m just going to list the other points in raw form so I don’t forget them.
Difference 6. Enworldment design uses design methods. One of these methods is to take the experience of the design, rather than its artifact as the ultimate goal of the work. And good thing, too, because an enworldment’s artifact is arrangements of tacit processes to which direct access is impossible. The processes can be learned (and are learned in successful reading of philosophy or religious scripture), but what was learned appears only in how one behaves or speaks, never given explicitly.
Difference 7. Enworldments should be useful, usable and desirable.
Difference 8. Enworldments are separated by massive, intensely unpleasant vacuums of incapacity — perplexity, faltering and indifference. Crossing these gulfs of nothingness is what separates the men from the boys.
There’s so much more. I really have to stop now, though.
In Critique of Pure Reason Kant famously listed his primary questions:
All the interests of my reason, speculative as well as practical, combine in the three following questions:
- What can I know?
- What ought I do?
- What may I hope?
I find it odd that Kant took such a moralistic angle on his actions and hopes. Why are they framed in terms of ought and may, when they could have been more neutral questions of pure capability? Why not ask what can I do? What can I hope?
I’m sensitive to these kinds of relationships, especially in the ways they can get confused when combined — most of all when that sneaky and garrulous character, the what, starts insinuating himself in questions where he might not be as helpful as he claims to be. The what is pretty glib — a lot of talk, and little action.
In my little 9-page chapbook (which outlines the basic forms of my own enworldment) I permute intuition and object and identified nine combinations. But each of these combinations can themselves be the objects of other intuitions, and those complex combination can also be objects, and so on.
There are times when war is unavoidable. But war is made unavoidable by people who decide it is unavoidable too soon.
Some people are intuitive users of tools. They are able to make the tools wordless extensions of their intensions, similar to how most of us use a pencil. We don’t instruct ourselves to move our hands in order to move the pencil, we just somehow make a mark on a page. Intuitive users are able to do this with more complex tools like user interfaces.
Other people seem to be verbal self-instructors. They have a monologue in their head — sort a script that tells themselves what to do. These people never really form an intuitive relationship with complex tools. They just memorize steps to execute tasks.
The former users are very sensitive to design. They want the design to follow Beatrice Warde’s ideal of invisibility. After the tool is learned, it should merge with their will, and disappear.
The latter users are less sensitive. As long as they can memorize the script needed to do certain actions, they are more or less indifferent to the nuances of how a thing is designed.
Unfortunately, somewhere along the way (and I think it has to do with successive generations of designers brought up on web design), we’ve lost sight of intuitive invisibility as a goal of design. Further, a great many UI designers are themselves verbal self-instructor types who lack even basic awareness of what intuitive means, much less how to design for intuition. These types say “this is intuitive because it is well-organized and easy to figure out.”
Another point. It used to be that Apple’s primary customer base was a minority of intuitive users who could not tolerate the imposition of a thick, glove-like linguistic layer between their intentions and their actions, and who valued design that removed it and would pay for that quality. The people who have never seen a real difference between Apple and Microsoft, except one of slickness or prestige, tended to be the verbal-self instructing majority, and they were Microsoft customers.
But now that Apple is a consumer goods and media company chasing the mass market, this small and choosy segment is no longer worth the effort. It’s a smart marketing decision to bugger this segment, but I’m still mad as hell about it.
This is me throwing a tantrum about PowerPoint’s unbelievably horrible “design”. I’ve passed the point of burning fiery rage, and entered realm of icy hatred where the only thing that helps me feel better is analytic vivisection. Thank you for listening.
I’ve been a serious pain in the ass lately, even relative to my usual unspectacular behavior. I’m in a situation that has been extracting too many of the wrong things from me, too relentlessly, for too long, and it is undermining my mental health.
It’s all got me questioning myself, and my ability to get along with my fellow humans.
If only my philosophy were one that allowed me to dismiss these concerns. But I reject philosophies of contempt. And I’ve tried them all. They are too lonely, and I found the Sublime Solitude of the Profound Thinker to be a super-lame booby prize.
I’m feeling feel obligated to justify myself in multiple ways, even if I haven’t yet matured to a stage where I care if anyone actually buys my justifications. That would choke out out my remaining, already overburdened creativity, and I’m not doing it.
Anyway, below is one of my struggles. It’s pretty good.
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I read philosophies in the way an industrial designer reads engineering literature.
Our industrial designer reads engineering books and papers to understand new materials he might use, or fabrication techniques that might open new possibilities of form or function. He might even dip into physics now and then to press past apparent limits. His fascination with shaping products invests materials and matter in general with significance, and this inspires his curiosity. But his urgency is a practical one: what can I do with this?
I am trying to justify my oddly arbitrary but intensely picky taste in reading, and, unfortunately in the kinds of work I can tolerate doing. For me, everything is driven by the design of enworldments, and most of all my personal enworldment, which is an enworldment within which enworldments are designable. I’m building a shop that makes parts for shops — shops that might even put my shop out of business.
So, no, I am not particularly interested in discovering unknown truths (not even fresh existential insights, which are my favorite ones). Nor am I motivated to acquire every formal technique for fabricating forceful, durable syllogisms (or even building a respectable baseline logical toolset, because logical welds seem brittler than rhetorical, poetic and especially heuristic joints, which have superior flex and tensility in many conditions.) And my deficiencies in adducing evidence to support my beliefs are worse than you suspect, however suspicious you are. You should not care what I think. I have not, and will never earn your respect, because I won’t do the boring legwork that requires.
You should respect only how I think and why I believe thinking that way is important, good and beautiful, and the ultimate way to show that respect is to try it out by climbing into it, and using it to generating some knowledge or judgments, and to experience how reality changes tone, significance and value while you do it.
I’m just rummaging for whatever is useful for my purposes.
I keep catching myself myself making an odd move when I read philosophical critiques of other philosophies, especially ones involving criticisms in the family of oversimplification, omission, or apparent blindspots.
I find myself protesting that what is being presented as a flaw seems to me a design device that helpfully bundles unmanageably complex phenomena as a simple data object or affordance.
These critics are doing that thing every design amateur does that drives professional designers insane, namely, treating every tradeoff as a disqualification of the design. When you realize that skillful designing is largely a matter of intentionally choosing optimal tradeoffs, perfectionists literally do not know what they are doing, and make design impossible.
To make these optimal tradeoffs, it is necessary to know what the design problem is: who will use it, for what purpose, under what conditions, where, when, and so on.
So, when critiquing a philosophy and calling it oversimplified, what I want to see is a tradeoff analysis. What does this simplification do in use? What class of problems are made harder by this simplification, and why is this an unwise tradeoff? Or better: when is it an unwise tradeoff?
Because, to say it once again: reality is infinitely complex. No concept, no concept system, not even the ideal set of every possible concept, is adequate to comprehend reality. The standard of truth implicit in omission critiques is an impossible standard. I prefer a humbler pragmatic standard of truth based on an absence of untruth, relative to the intended purpose of the truth claim. In other words, does this truth function as intended, or does it malfunction? Truth exists for the simple reason that falsehoods, errors and lies exist.
Another way to think about enworldment within the larger context of philosophy would to be to draw another anomalous analogy between the domain of thought and the domain of engineering.
Some philosophy explores lines of thoughts out of sheer interest in the thought itself. Something about the ideal material fascinates the thinker. What can be done with this way of thinking? What can it be made to do? What can be made out of it? This is analogous to engineering — it is objective in the sense that the thinker is not inhabiting the thought or merged with it, but instead is absorbed in the activity of crafting, assembling, disassembling conceptual systems. This is philosophy in an engineering state of mind.
Enworldment is philosophy in a designerly mode. This is the mode of linking formal thoughts with the immersive experience of using them for one’s own understanding. Not as merely explaining or arguing — that is still a manipulation of objects external to self. Enworldment is using concepts for original and spontaneous understanding, where the understanding is built into how one conceives what one perceives, without any conscious figuring out or translation process.
Enworldment aims for the same goal as design — the extension of self through artifices. In enworldment we become conceptual cyborgs (thanks, Donna Haraway) through using concepts so perfectly designed that they are invisible (thanks, Beatrice Warde) and that produces a personal being-in-the-world existence that we understand intuitively and clearly, that helps us respond effectively to events in our lives, and that makes existence itself feel valuable and motivating, or as designers frame it, useful, usable and desirable (thanks, Liz Sanders).
I like to distinguish design from engineering by defining engineering as constructing purely impersonal systems — systems with components that function apart from personal participation. Once a system requires for its successful functioning a person who experience, responds and completes the system, the problem has expanded into a designed system. (Most engineering happens inside a usually unacknowledged design context, and most design depends on engineered subcomponents. This is why engineering ought to report up to designers.)
Enworldment is what happens when we pull together ingenious concepts and arguments developed through philosophical engineering type activities and assemble them into a habitat or a vehicle or workshop — something we can climb inside of and inhabit, which then becomes self-evident truth, and eventually indistinguishable from reality.
Beatrice Warde said “design should be in invisible.” By extension, the ultimate goal of enworldment design is naive realism.
I am contemplating a radical shift in language.
I’ve talked about “designing philosophies”, and observed that most of the time when we think about philosophy and design we almost automatically think about applying philosophical ideas to design practice, and rarely the reverse — applying design ideas and practices back to how we do philosophy.
But when we turn back to design these philosophies do this, I’m not sure it is helpful to think of what we are doing as a kind of philosophy (nor other handy words, like psychology or religion). We are definitely designing, but designing a very strange artifact in a very strange way which does something very strange to our experience of life. And further, philosophy is so obscenely freighted with history, crusted with connotation, and so professionalized and specialty factionalized — and I am so uncredentialed as a philosophical professional (or any kind of professional, for that matter), I might as well invent a new domain that I can survey and map out as I please.
So, I want to re-try out a re-new way of characterizing what I am proposing. Years ago I coined the term “enworldment” and started sporadically using it as an alternative term for worldview (which is too ocular and not interactive enough) and lifeworld (which seems too biologically interactive and downplays the conceptual too much for my taste).
Some things I like about the word “enworldment”:
Out of time — I’ll write more later.
It feels like I’m being forced to translate a story I haven’t written into a language I don’t know under the direction of a native-speaker with no time to teach me how to speak it.
A philosophy should be:
Most “truth is a construct” type constructivists appear to have retained a vestigial correspondence theory of truth; that is, they take truth to be a little mental duplicate of, or model of or, in extreme cases, a substitute for, reality. Truth is true to the degree that it corresponds to reality. According to a correspondence-constructivist view, we are more or less free to reimagine the world we wish to live in, and this is what the world becomes for us.
My view is similar but differs in some consequential ways. I agree that truth is constructed, but my constructivism is modified by an instrumentalist theory of truth. I view truth as something produced by a repertoire of concepts we use to interpret and guide our interactions with reality. Truth is true to the degree that it helps us effectively interact with reality. According to my instrumental-constructivist view, there are ways we can modify the concepts we use to interpret, evaluate and respond to the world, and these can drastically change how we live and experience the world.
However, the changes rarely match what we imagine. We cannot start with an imagined ideal and then just build a worldview to spec. Why? The main reason is, according to this view, the world is very real and transcends our mental images, theories, models and plans, and when we act on it, reality acts back on us. Sometimes we can manage to get reality to cooperate with our hopes and expectations, but often does not, at least not on the first try. This this is especially true with that most special part of reality that is our fellow human beings. Humans are essentially surprising creatures.
This interactivity is a big reason I prefer, in place of constructivism, Étienne Souriau’s (or Bruno Latour’s?) term “instauration” which is a kind of interactive construction — a discovering-making — a term that any hands-on designer or craftsperson will instantly recognize as a better fit for how their constructions really happen.
Sadly, this change in language makes my view an “instrumental-instaurationist” one, which is so incredibly ugly the kidnappers responsible for abducting “pragmatism” might feel moved to euthanize the term out of pity. I’m going to refrain from naming it, and instead just call it a “philosophy of design of philosophy”.
Here is why reading Nietzsche is such a strange experience: he plants perplexities in the reader’s head, then signals what he has done a couple dozen pages later. For the last couple of months I’ve been reading Daybreak. I was reading it when I wrote “Designerly virtues”, “Crisis of interspection”, and “Interspecting interverts”. And now I come to these two passages.
174. Moral fashion of a commercial society. — Behind the basic principle of the current moral fashion: ‘moral actions are actions performed out of sympathy for others’, I see the social effect of timidity hiding behind an intellectual mask: it desires, first and foremost, that all the dangers which life once held should be removed from it, and that everyone should assist in this with all his might: hence only those actions which tend towards the common security and society’s sense of security are to be accorded the predicate ‘good’. — How little pleasure men must nowadays take in themselves when such a tyranny of timidity prescribes to them their supreme moral law, when they so uncontradictingly allow themselves to be ordered to look away from themselves but to have lynx-eyes for all the distress and suffering that exists elsewhere! Are we not, with this tremendous objective of obliterating all the sharp edges of life, well on the way to turning mankind into sand? Sand! Small, soft, round, unending sand! Is that your ideal, you heralds of the sympathetic affections? — In the meantime, the question itself remains unanswered whether one is of more use to another by immediately leaping to his side and helping him — which help can in any case be only superficial where it does not become a tyrannical seizing and transforming — or by creating something out of oneself that the other can behold with pleasure: a beautiful, restful, self-enclosed garden perhaps, with high walls against storms and the dust of the roadway but also a hospitable gate.
175. Fundamental idea of a commercial culture. — Today one can see coming into existence the culture of a society of which commerce is as much the soul as personal contest was with the ancient Greeks and as war, victory and justice were for the Romans. The man engaged in commerce understands how to appraise everything without having made it, and to appraise it according to the needs of the consumer, not according to his own needs; ‘who and how many will consume this?’ is his question of questions. This type of appraisal he then applies instinctively and all the time: he applies it to everything, and thus also to the productions of the arts and sciences, of thinkers, scholars, artists, statesmen, peoples and parties, of the entire age: in regard to everything that is made he inquires after supply and demand in order to determine the value of a thing in his own eyes. This becomes the character of an entire culture, thought through in the minutest and subtlest detail and imprinted in every will and every faculty: it is this of which you men of the coming century will be proud: if the prophets of the commercial class are right to give it into your possession! But I have little faith in these prophets. Credat Judaeus Apella — in the words of Horace. {“Let the Jew Apella believe it; not I”. The phrase means, roughly, tell it to someone else, not me.}
I indexed these two passages in brain.anomalogue wiki under Commercial culture.
This line of thought was a big reason I chose to return to the work world after my paid vacation working for a university, ruining the lives of professors for the convenience of the university administrative class.
Nietzsche hinted that there were cultural possibilities in wholehearted engagement in commercial activity. If you don’t know how to read him feistily you’ll take him at face value, and swallow the notion that commerce is essentially degrading. But illuminate these observations with his fundamental insight that the origin of human virtue is often unsightly, and even vicious: “Thus here too something moral of the highest sort has blossomed out of a black root.”
I would like to believe, and choose to believe, that design is the virtue (or family of virtues) that has grown out of the calculating timidity of merchants, and that this event deserves to be recognized, celebrated, embraced and put to work on our nastiest, gnarliest, bitterest conflicts.
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“Commercial Reign” is stuck in my head now.
https://youtu.be/LmJxWENBW7Y
I wonder if Susan is in this crowd, since she was part of the Madchester scene at its peak. Then she moseyed over to Berlin to see the wall come down. My wife is a trifecta mystical, cultural and historical badass.
I have an understanding of Nietzsche that seems to fall outside the range of normal.
I hear completely different focus, emphasis and purpose in his words, and to be completely honest, that understanding completely changed my life nearly 20 years ago when I discovered Nietzsche.
I’ll try to sketch it out.
This has been the backbone of my reading of Nietzsche. There’s a lot more to him than only this, but if you approach him from this basic trajectory he seems a lot less… Nietzschean?