Category Archives: Philosophy

People like me

Biography, Ethics

I am trying to decide how to weather this dangerous time.

Do I try to understand it, critique it, describe what is happening? And if so — to what end? Do I try to use my understanding to change it? Or to navigate its hazards? To navigate it and change what little I can when the opportunity presents itself?

Or do I surrender to that part of me who wants to armor myself in cynicism?

My cynicism goes like this: Human beings are more social than rational or moral. Vanishingly few people interrogate themselves on what they actually experience as true or good. They, instead, assimilate themselves to the ideas of the people they identify as “people like me”. And if “people like me” invent a dogmatic schema of identities that in fact have nothing at all to do with who I actually experience as “people like me”, I’ll embrace the dogma and identify myself as whatever I’m supposed to.

To really know a person’s real, lived enacted identity — not the dogmatic identity, that, I will say again is a mere artifact of real, lived enacted identity — just ask that person what they know is good and true. And then ask them who is wrong about what is good and true, or who is against goodness and truth. That, and nothing else, is their true identity: good, true people like me, defined against  bad, false people not like me.

Identity is something we subjectively do, not what we objectively claim. The medium of identity is the message. The content of identity is the intention object of this subjective identity-generating activity.

Identity is, for most people, entirely socially determined. And they’ll tell you this. They know theirs is determined, and from this, and from received dogma, they will insist that this is a universal fact. According to them, your identity is socially determined as well. Because they have still neglected to scrutinize what “people like me” believe, and therefore have never put their conviction to the test, a shift in identity remains entirely outside the limits  of their personal experience. And until they do this, the logic of their lived, enacted identity will drive them along the same rails to the same conclusion, and will appear to them, to be their own independent “critical thought”. Our identities — our very selves — are socially determined.

I, however, have made scrutiny, self-interrogation, and consequent subjective self-modification the center of my life, and I have found that when I ask myself whether I really believe some conviction “people like me” are supposed to believe, and allow myself the space and freedom for a truly candid response, the answer is rarely an unqualified “yes”.  And if I look yet closer at the matter — and I always do — and ask yet more questions the “yes” begins to deteriorate. It rarely deteriorates all the way into “no”. In fact, it turns out, what deteriorates is less convictions than tacit questions to which convictions are answers.

And the more this happens the further removed I find myself from my former identities. The remove, in fact, has opened into full alienation. Those who were once good, true people like me are now manifestly bad, false people, not at all like me. Those I used to mistake for “people like me” — I would be ashamed to be one of them, now. On every important point they the very opposite of who they collectively believe themselves to be.

And now the only “people like me” I can find anywhere are other people who have decided to be intellectually honest with themselves, and who signal that decision enough to be identified as who they are. Most of them are now dead, but they wrote books. I am grateful they chose to be who they are, and to preserve who they are in writing. I try to incarnate them and extend their lives in mine.

Regarding life in this time, I am not sure what I will do. I’ve tried numerous times to reach people I thought had intellectual conscience, or at least promise of developing it, but ultimately they had more loyalty to their identity than their unique personhood. They fear questioning the foundation of their social belonging. And they mistrust my intentions, for very good reason. I am an existential threat to who they believe they are. So, I am no longer optimistic critique can work. I also think others are better at critique than I am.

Maybe I need to stop thinking in terms of intellectual contributions. With the number of talented academics cranking citable content, making an intellectual contribution is like pouring a bucket of water into a lake. We don’t need more concepts. We don’t need more content. We are drowning in concepts, claims, images, songs…

What we need are personal testaments of people who identify only with others who share their dedication to working out what they, themselves, experience as true and good — even when this means excommunication from the conformist “people like me”.

Esoteric ranting at work

Biography, Design, Metaphysics, Phenomenology, Philosophy, Religion

Since 2020, and expecially since October 7th, 2023, I have been feeling a level of betrayal and grief I’ve never experienced before. Something vast and horrible is happening, but those perpetrating it — as always — see themselves as saving the world.

I just had what I think is a pretty eloquent outburst on Slack, at least by Slack standards. It started as a conversation about brand and design materials, but immediately veered into dark depths. Obviously it is ridiculous to talk this way at work, but I do believe I have — and not for the first time — become careericidal and unconcerned with what happens to me.

Here’s the lightly edited and redacted transcript. I’m S, A is Arjun, P is Parc:

S: Brand is a phantom intentional object of an organization.

S: Everything we experience directly and indirectly causes an idea of some “thing” to congeal in people’s minds, with which we have some kind of relationship, now and potentially

S: The reason brand is so seductive and magical seeming is 1) they are ideas of something that transcends the person perceiving and conceiving it… but 2) the specific way we must think in order to make clear sense of brands is outside most people’s philosophical range

P: So the material of brand design is what? Ascribed meaning?

S: I love this question!

S: This is where it is so terribly important to be clear on (to use the popular formula) “when we talk about materials, what are we talking about”?

S: I’d say that intentional object — and ascribed meanings — is NOT the material of branding. It is an outcome of it.

S: The material is that which we directly shape in order to get to that meaning or intentional object

S: Intentional object is a phenomenological concept. Not sure if y’all are familiar with it, or not.

S: So, everything a person experiences has an object of that experience. When we see, there is what is seen: an object of sight. When we hear we hear a sound. Same with thought. We think thoughts, and the thoughts — the content — is the intentional object of the thinking.

S: To put it simply: there is no perception, conception, or experience that isn’t a perception, conception or experiece of something. That something is the intentional object.

S: People who finally “get” phenomenology sometimes report a deep disorientation, like a religious conversion. Husserl talks about this in his last book.

S: To actually inhabit life phenomenologically changes literally everything all at once.

S: People resist it.

A: I think there is overlap with Advaita.

S: It is the same

A: Oh then I am familiar. Swami Sarvapriyananda talked about when he was in ATL. I will share a good talk for others to hear an example from him.

S: That’s why I take religion so seriously.

S: Religious people understand the world phenomenologically.

S: So, to finish my TED talk here — our metaphysics is our ultimate intentional object — the object of all our experiences combined which gives us the world as we know it.

S: Common sense is our everyday life as the intentional object of our living.

S: Brands are the intentional object of an organization in the minds (and bodies) of those who encounter them.

S: And like all intentional objects, they don’t match what we experience when we inspect them close up. Nothing ever does.

S: Branding is an organization’s attempt to manage that intentional object.

S: Dig, daddy-o?

A: I think similar to what we were chatting about the other day. You can influence how a moment is experienced via the materials – but that still leaves open for debate things like touchpoints – there is both an absolute form and an experienced form. Are those materials?

S: If you examine your ideas of things, they will not bear much scrutiny at all. The more distant the phenomenon, the more we ourselves fill in gaps and try to make them into other, more familiar things

S: Reality and phenomenon are nowhere near alike. Knowing this as mere fact does zero to help us overcome it.

S: To think you are no longer naive realist because you’re aware of naive realism makes you an even worse naive realist. To think you have overcome bias because you are aware of some of your biases and corrected for them leaves your deepest biases unchecked.

S: To be able to empathize with others only where your own group says empathy is needed, and to feel free to diagnose and condemn wherever your own group claims that’s a good thing to do — that is not empathy at all, but exercise of an ideology.

S: I believe the only thing that will help the world come out of its tribal prejudices and hate is not imposing ideological prescriptions (which are themselves tribal) but to go radically phenomenological

A: I think similar to what we were chatting about the other day. You can influence how a moment is experienced via the materials – but that still leaves open for debate things like touchpoints – there is both an absolute form and an experienced form. Are those materials?

S: I know what you mean. But there is no absolute form. There are forms we all can align around more easily.

S: If we want to bring Advaita into it, we could frame this in terms of prakriti and purusha. In fact, I do. Prakriti and purusha are not really different in absolute terms. They are aspects of a single reality, unified beyond our usual conception of things. It is a relative dualism, not an absolute one. Am I getting this right? I’ve only read a few books on Advaita, by one author who was actually a Sufi.

S: And he was claiming a transcendent unity of all esoteric traditions, so that his sufism was an expression of the same inexpressible truth as advaita, taoism, kabbalah, christian mysticism, etc. He may have mangled or force-fit it

S: These universal “givens” of experience — those experiences we can assume to hold in common with all other people — those are what I tend to want to call materials.

S: Those things that we ourselves make of what we are given, our interpretations, our understandings, etc… those i want to separate from materials. Those are the experiential outcomes that we try, through materials, to inspire, induce, convey, etc.

S: Frankly, I only care about design because it is such a wonderful way to engage this kind of truth. When design does not put me in touch with it, I become bored, miserable and totally unmotivated.

S: So thanks for allowing me a few seconds of pleasure. They’re further and further apart all the time in this weird political climate of pervasive political and religious fundamentalism.

S: People confuse religion with fundamentalism. Fundamentalism is what happens to religion when it falls under the control of people who cannot or will not understand phenomenologically. The blind lead the blind. Fundamentalism is not religion taken to extremes — it is extremism caused by an appropriation of religious symbols by people who confuse their own tribal beliefs for the Transcendent.

I bet your mother would know EXACTLY what I’m saying here and would agree with it.

S: Wisdom is awareness of what is unknown and unknowable and living in relation to it. But it takes time, horrible mistakes and pain to develop this awareness. It takes years and years, and up to that point, you are the smartest, most self-aware, most moral kind of person who ever existed. Afterwards, you’re none of these things, but at least you’re wiser. “Sadder and wiser.” They go together.

S: Please be sure to include that last bit in what you send to your mother.

Multistability

Biography, Design, Enworldment, Philosophy, Religion

All my interests concern psychic multistabilities — gestalts of perceptual, conceptual (hermeneutic), relational and behavioral kinds. My whole life is a story of successive stabilities, punctuated with perplexity, anxiety and chaos. Somewhere along the way it became a story of finding durable stability through understanding multistability.

Design is about forming multistable arrangements between persons and nonpersons — “hybrid systems’, as Latour called them. In a stable hybrid system, nonpersons become extensions of personal being and persons are able to participate in an order that transcends their awareness and understanding. This involves interplay between conceptual and perceptual gestalts — and with advances in service design, social gestalts, concerning personal and organizational behavioral.

Philosophy — or at least the kinds of philosophy I enjoy — concern the dissolution and reformation of stable cognitive systems. An understanding is skillfully taken apart (refuted), enough that that it no longer possesses the intuitive stability of a given truth. Thus, loosened (analyzed) the elements of a possible truth are freed for new arrangements.

These freed elements can be logically connected and built up into cognitive or social constructions and asserted as truth. These constructed truths are experiences as true by all who can construe them, that is, retrace the construction and show the soundness of the connections. We may now explicate truth — untangle or unfold it — or explain truth — lay it flat, two-dimensionally, or better, in a one-dimensional straight line of thought, so it can be followed. All this is construal of constructions. It’s analytic stuff, and, at least for me, a preliminary for something vastly more important, which is experimenting with of constructions to find and exploring conceptual multistabilities. A concept is a cognitive gestalt, and the capacity to perceive, conceive or participate in a gestalt affords us givens — given entities, given truths, given situations. The more concepts we have at our disposal, the more given-rich our experience of reality. To understand multistability from a first-person perspective, means to modalize stabilities. A mood is a modal stability — or lack of stability, in the angst of perplexity. Between continents of solid, stabile ground lie vast expanses of watery welter and waste…

Anyway — some folks maintain a very limited repertoire of conceptual capacities, and rely heavily on construal. My strategy is the opposite. I try to stabilize a dense conceptual system that affords intuitive givenness of those realities that concern me most in life. I am grateful that scientists and engineers of various kinds inhabit a world tuned to physics, or chemistry, or whatever enables them to perform feats of technological magic. But I cannot live a life in full contact with their givens. I live in a world of truth-mediated relationships, where groups of people try to conceptually and practically align on problems and solve them together. Daily, I witness firsthand how clashing conceptualizations induce anxiety, and how premature attempts to annihilate anxiety. discomfort, tension and conflict only suppress and pressurize perplexity and make it more explosive, while also obstructing progress and necessitating domination — ironically often by folks who believe they are protecting us from domination.

In other words, my philosophy of multistability is derived from my direct personal experiences with design multistability, and this philosophy helps me navigate stabilities and de-stabilities without losing my head — or at least not irrecoverably losing my head. I maintain a philosophical self above my practical self, and this transcending self acts as guardian angel over my hazardous pursuits.

Finally…

Religion — religion is the practice of maintaining one’s finite self within an infinitely multistable reality, in full skin-on-skin relation to its infinitude. The very infinitude of not only its quantitative extent in time and space (or whatever other dimensions physicists discover-invent-instaurate for us) is the least of it, because infinity is essentially qualitative. Infinity presents us with a limitless number of limitlessly countable things. Each time we re-stabilize, we notice new givens and we stop seeing relevance in old givens. We are inclined to focus on and count very different givens. Those who have destabilized once often feel elevated and awakened to truth. The scales of the old stability fall from their eyes. Now they know the true Truth. If they have power, they’ll set to work propagating and enforcing it, and no amount of argument can pop them out of their crusade — not even that they are latter-day crusaders. No, they are different, special and unique according to their own criteria, and in this, they are exactly the same as every crusader who ever lived, all of whom were benevolent, insightful and brave champions of whatever floats their boats. It is a tragicomedy of epic proportions that our most hopelessly naive and biased naive realists run around preaching against cognitive bias and naive realism, believing that this objective knowing about is a cure for an incurable subjective condition. I call this metanaivety. It is as old as religion itself. It is the fundamentalist dementia that commits the category mistake of treating subjectivity knowing as objective knowledge. God is not an existent nor nonexistent object, and until an intelligent fundamentalist overcomes the fundamentalist fetter, decency demands atheism.

To be religious is to know the stabilities are unending and that our relationships with one another within this infinitely multistable reality call for destabilization and restabilization, death and rebirth.

Religion is the practice of taking active responsibility for our choice of psychic stability, so we live in awareness of one another within God.

Never forget what?

Philosophy

Is new understanding the ex nihilo emergence of new capacity to know from nothing? Or is new understanding shaking ourselves out of one orderly knowing into another? …out of one revealing-concealing, into another revealing-concealing?

To us, it seems, a new understanding is all revelation, and no concealment. We only gain knowledge, because we do not immediately lose what is newly concealed. We remember that which has become inaccessible. The object is gone, but its image lingers on the retina.

In this way concealment is concealed. Concealment is concealed within dead fact.

But the next generation — a generation who never experienced the dead fact as alive — will stare at the fact with incomprehension.

Perhaps they will recite it to demonstrate their knowledge. Perhaps they will debunk it as nonsense. Perhaps they will worship it as beyond sense.

Never forget. Never forget what? Never forget memorized words you can’t feel.

First- third- second-person translation

Philosophy

It is trivially easy to see when others are failing to understand or acting from self-interest, or being cruel or oppressive.

It is not only difficult to admit when we do the same thing, it is hard to even recognize it, because the transformation from third-person to first-person makes it virtually unrecognizable. But the practical ability to translate between first-person, third-person and second-person and to apply its harshest insights to oneself — that is wisdom.

Haloed words

Philosophy

Some words belong to understandings beyond that of the above-average person. Such words are enveloped in a halo.

Watch closely how a person responds to a halo, and you will witness something of that soul’s relationship with transcendence.

Some call the halo a nonsense indicator — a symptom of bullshit. Whatever bears a halo is worse than nothing.

Some see a halo and smell brimstone.

Some try to explain halos away. A haloed thing cannot be seen clearly until the halo is clarified into perfect invisibility and stops existing.

Some try to abduct the word, dominate it, own it. The halo makes a thing precious, and worth possessing.

Some try to squeeze in under the halo in order to become haloed themselves. They associate themselves with the mysterious and try to be identified with mystery.

Some worship a haloed apparition, and use worship to keep their distance from whatever shows itself in the appearing.

Some try to learn something inconceivable and incomprehensible.

Haloed words are not misunderstood because the words are inadequate. Any word adequate to the meaning will also be misunderstood.

Haloed words are not misunderstood because they are essentially inconceivable, and pious refusal to attempt to understand them does not honor them in the least. Much mysticism is aestheticized laziness.

I’m doing a lot of rewriting.

Critical thinking on critical theory

Philosophy

Critical thought, being thought, necessarily has an object of thought. There is no such thing as thinking that is not thinking about something. This is the phenomenological principle of intentionality, and it is inescapable.

With critical thought, however, the focus of the thinking is not on the various objects of thought. The focus of critical thought is on the thinking subject, the very subject doing the thinking. Critical thought tries to understand the relationship between how a thinking subject does its thinking and the kind of objectivity such thinking generates, with the understanding that the critical thoughts themselves are also subject to critical thought.

Critical thought is a practical attitude. No amount of knowledge about critical theory can substitute for the practice of critical thinking. But only critical thinking prevents this substitution from happening automatically. Because critical thinking is the art of freedom from automatic thought.

Half-knowns

Biography, Design, Philosophy

My way of understanding the world is a two-edged sword. On one hand, what I understand, I understand deeply, clearly and practically. But, on the other hand, that which I do not understand with depth, clarity and practicality, I am unable to deal with at all.

And since most of what goes on in the practical world ranges between one-quarter and three-quarters nonsense, much of what goes on around me leaves me baffled, anxious and paralyzed.

In these cases, my only hope is to investigate whatever reality it is that people are semi-comprehending and to uncover the kinds of intuitive meaning participants in these realities are making of it. These varying intuitive meanings are what animate (literally) the measurable behaviors that distant data-mongers scrupulously gather and unscrupulously interpret into that soup of industry wisdom, consisting tough objective facts floating in a germy broth of subjective nonsense.

Until I do design research and root what I know in actuality, I know pretty much nothing.

Most people I know consider something half-known known. They can say words and move their faces and bodies in ways that suggest they understand. I’d do this, too, if I had more talent for playacting. But I don’t, so I denigrate it.

Categorical coimperative

Ethics, Philosophy, Politics

Where some conceive principles as unconditional rules of behavior, I am conceiving principles as unconditional rules of relationship with those who share them. One must conduct oneself liberally with liberals, peacefully with the peaceful, respectfully with the respectful.

And the best way to know who shares your principles is to go first. Approach others as liberal, peaceful and respectful and offer them the chance to reciprocate.

If they do not reciprocate, different principles are appropriate — for instance, passive resistance, which is not at all the same as unconditionally peaceful behavior.

Vocabulary

Biography, Enworldment, Philosophy

From Emerson’s essay, “The American Scholar”:

If it were only for a vocabulary, the scholar would be covetous of action. Life is our dictionary. Years are well spent in country labors; in town; in the insight into trades and manufactures; in frank intercourse with many men and women; in science; in art; to the one end of mastering in all their facts a language by which to illustrate and embody our perceptions. I learn immediately from any speaker how much he has already lived, through the poverty or the splendor of his speech. Life lies behind us as the quarry from whence we get tiles and copestones for the masonry of to-day. This is the way to learn grammar. Colleges and books only copy the language which the field and the work-yard made.

If I hadn’t worked as a designer, and suffered and overcome so many perplexities in an effort to both do my design work, and to intuitively understand what I am doing, and hardest of all, to articulate my intuitive understanding, my philosophical work never would have traveled this trajectory and taken me where I now am.

If design hadn’t become so collaborative, and therefore so social, and therefore so political I never would have needed to philosophize about design. I could have just absorbed myself in wordless dialogue with my materials — in craft. But when your materials include people — as it turns out all design does, when understood properly — there is no way to avoid wordful dialogue.

And, my God! — when multiple dozens of people are directly involved in the process of collaboration, as they are in service design, you will find yourself in highly wordful meta-dialogue about dialogue (for instance the meaning of what research participants said in an interview, or whether multiple different interview participants were saying the same thing, and if so, in what sense was it the same, and why…). With each meta-level of conversations about conversations, of understandings of understandings, things get weirder and harder to navigate. This shadowy hades region — this Sartrean Hell that is other people thinking about other people thinking about other people — is the terrain I’ve learned to navigate. I’m a professional Hell sherpa.

Most people I know do not care to think about this region. If only they would suspend speculating on it, too. Because when I hear people talk about their own loves and hopes and commitments they all seem reasonable. But when they start talking about their enemies who oppose, obstruct or interfere with these good things, they sound like angry, egocentric children. And this is especially true of altruists whose loves and hopes and commitments are all about others they wish to help, who cannot imagine that these moral fantasies could ever be egocentric.

So for me “mastering in all their facts a language by which to illustrate and embody our perceptions” would be a final vocabulary useful for navigating the terrain of personal and social perplexity and to emerge on the other side with better enworldments.

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“Experimancy”

Design, Philosophy

Experimancy is a more alchemical expression for laboratory science: the divination of truth by inviting materials to speak to us in their own sign language.

This is how Bruno Latour taught me to see science, and design, and finally, all knowledge.

And I will say it again: If the practice of engineering helps us craft systems of nonpersonal algorithmic elements — elements whose behaviors can be controlled, which are understood as objects…

…the practice of design helps us craft what Latour called “hybrid systems” composed of both nonpersonal engineered subsystems and persons who must be persuaded to participate in the design system.

If we exclude the question of persuasion, we are engineering. If we include it, we are designing.

And if we engineer systems that involve persons — which most of the time is exactly what we do — we are failing to use the best methods for achieving our aims, or worse, using the wrong methods that drive us to failure.

Perhaps we just don’t think about the “people part”. It doesn’t occur to us to wonder whether people use our systems as intended. We fixate on the Thing.

Perhaps we assume others will behave like we will, either out of naivety (we assume we are all alike) or out of moralism (we assume we all ought to be like ourselves). They won’t. This is childish egocentricity.

Perhaps we think we understand the rules of human behavior. We think we’re masters of psychology or of design “best practices”, never mind the fact that for decades now design best practice have been to involve real people, not to discover “the best” design patterns. You can’t argue with an omniscient, because the less they know, the more they know better than you.

Perhaps we think we can just deprive people of choice. The two most popular strategies for that are monopoly — destroy all alternatives to what we engineer, so people have no choice but to cooperate in our designs — and tyranny, directly command people to cooperate how we wish.

Please don’t disassemble my philosophy

Biography, Philosophy

I got curious about how many times on this site I’ve repeated my favorite Wittgenstein quote “A philosophical problem has the form: ‘I don’t know my way about.’” The answer is: a lot.

Too many times I’ve called this quote my favorite definition of philosophy, or my favorite articulation of philosophy’s purpose. But this is only true if we take philosophy to be the solving of philosophical problems. And while a lot of what we call philosophy is precisely this, I think it is not the best way to understand philosophy. The best philosophies are completely unproblematic and render our experiences of the world and our beliefs about the world unproblematic.

Wilfrid Sellars definition is much closer: “The aim of philosophy, abstractly formulated, is to understand how things in the broadest possible sense of the term hang together in the broadest possible sense of the term.” When our philosophy fails to perform this function, we then have a philosophical problem, and no longer know our way about. Then we “do philosophy” in order to reestablish a persuasive understanding of how things hang together.

But it must be persuasive. For this, it is necessary that it be logically compelling, but this alone is not sufficient. It must somehow link up with out intuitions of the world, most of which are purely practical and tacit and derived from myriad interactions with the myriad beings of the world– people, things, environments, experiences, ideas — some successful, some unsuccessful. We know more than we know, and our persuasion is subject to these unknown knowns of that swarm of unknown knowers who are the citizens of our soul.

This background of practical activity, of response, of intuitive belief is what I call faith. Our faith is not static. It responds to the world and changes in response to what it undergoes and overcomes.

Each person’s faith responds to different things to different degrees. Some of us respond most to relationships. Some respond most to emotions. Some respond most to beauty. Some respond most to mystery. Some respond most to participation in rituals. Some respond most to practical problems. Some of us respond most to ideas.

Those of us who respond strongly to ideas find philosophy fascinating, inspiring and sometimes life-changing.

Many others want philosophy to work unobtrusively, like a household utility. If it is already working, they aren’t too happy to see someone try to fix what isn’t broken. I don’t know about you but if a neighbor comes over to my house and starts disassembling my old, rattly, but mostly-still-functioning air conditioner to see if he can get it to work better, I’m kicking him off my property.

It is more than reasonable to not want to examine our own beliefs. When time travel is invented, I’ll be heading back to 2003 to explain truth this to my self.

I’ll also tell myself to avoid the company of people who don’t know or don’t care about the verdicts of faith — only what can be argued or defended. Our faiths deserve respect, and we show respect by taking persuasion seriously, and not just hectoring faith with argument. Arguments should be offered, not imposed.

A case for business philosophy

Design, Philosophy

I just found a post from a baker’s dozen years ago that does a good job of articulating my views on radical creativity, perplexity and philosophy. Confusingly, I called it “pro-lifer” probably a pun on being a lifer in the professional world. It is a bad title. But the post itself is good. I want to edit it and use some of it in this damn book I’ve been wanting to write. I’m trying again in April. So here it is in slightly edited form.

Sometimes, when we press ourselves to think through difficult problems, we come to a point where how we think imposes limits on what we can think.

A problem is recognized — felt — but when we try to think it out, we arrive at the edge of thinkability. We cannot resolve this problem with the intellectual moves that ordinarily work to resolve our problems.

If we pause and reflect, we might realize something disturbing: at this point what we most painfully lack is not an answer, but a clear question. We cannot even articulate the problem.

Our minds do not know what to do with such a situation. We don’t even know how to talk about this experience. We are completely oriented by metaphors of objects existing positively in a negative space that’s given: and this space is reality itself.

But here, the very space for the problem is lacking. Our minds boggle at this, just as it boggles when we try to contemplate what stands beyond the limits of space, or what occurs beyond the limits of time. It is literally inconceivable.

Such situations are not uncommon, even in the intellectual flatlands of business. It might be helpful to develop some vocabulary for such situations:

  • An inarticulate problem that remains inarticulate because it stands outside the current limits of thinkability is a perplexity.
  • When we intuit that something problematic might conceal a perplexity and if we attempt to comprehend it we might get sucked into a perplexity and trapped there we feel apprehension. We are tempted to hold the problem at arm’s length, or ignore it, or treat it as a more familiar problem that we do know how to think and respond to.
  • The distinctive, painful feeling we are caught inside a perplexity is anxiety. This feeling is always intensely uncomfortable, but when it is accepted as the birth pangs of genuinely new idea it becomes a far more acceptable part of the labor and delivery of innovations.
  • The limits of thinkability in a particular approach to a problem is an intellectual horizon.
  • Perplexities are resolvable by the peculiar and perpetually misunderstood activity known as philosophy.

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What? Philosophy useful in business?

Ask a dozen people to list the ten most useless things any person can do, and philosophy will top the list. When an exasperated project manager exclaims “We don’t have time to philosophize!” nobody questions the wisdom of such practical thinking.

However, it is precisely here, when a group faces situations it does not know how to think out — where people become most anxious and most impatient and most inclined to just pick something and go with it — that philosophy is most useful and is in fact the very cornerstone of eventual success.

According to Wittgenstein: “A philosophical problem has the form: ‘I don’t know my way about.’” Is this not exactly when a company goes outside and hires someone to help it find its way out of a problem it doesn’t understand? When it doesn’t know its way about?

Yet, even consultancies — companies whose very purpose is to help other companies in this situation — are stuffed with anti-philosophical “pragmatists” whose life purpose is to simply get things done. Under the stress of anxiety such people reject the very thing that will bring them success. They stop thinking, stop listening and put their noses to the millstone.

This is how most of their projects go. Most of their projects turn out pretty unspectacular, but since they’ve never experienced a spectacular outcome, and because spectacular outcomes are uncommon, anyway, nobody blames them, nobody blames their client for their unspectacular, unlovable, unexceptional non-success, and nobody gets fired — so good enough. And emails go out calling the bunt a home run, and an assemblage of best practices an innovation, etc., etc. etc. and this is what makes corporations so damn corporate. They didn’t confront anxiety, and, so, realistically, this is the most that can be hoped for.

“A man will be imprisoned in a room with a door that’s unlocked and opens inwards; as long as it does not occur to him to pull rather than push.” — Wittgenstein

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The reason few companies innovate is not that they lack intelligence or ingenuity or ideas — it’s that they are organizationally unprepared to face the perplexities and the anxiety intrinsic to innovation.

They misdiagnose the painful feelings of things going right as something going dreadfully wrong, and inadvertently abort the innovation process.

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Most people, most of the time will try to make the absence of a clear question go away by making up things that resemble answers, that seem more or less related to what the question could be or ought to be. As long as the answer fits the standards of the culture to which it is addressed (that is, it has a truthy mouth-feel) and does not offend or impinge on anyone (inconsequentiality is the surest strategy for accomplishing this), it is generally accepted as an answer.

Boring or anxious?

Philosophy

As we all know, “there are two kinds of people in the world: those who divide people into two kinds and those who don’t.”

And as anyone who knows me knows, I’m of the former camp, though do I believe there are innumerable interesting or useful ways to bifurcate our species, so I can easily come across as the latter.

Today my favored bifurcation is 1) those who prefer anxiety to boredom, and 2) those who prefer boredom to anxiety.

In this bifurcation, too, I am of the former camp, though I can go on about anxiety so extensively, that I often seem to belong to the latter.

How to close the theory-practice gap

Design, Esoterism, Existentialism, Philosophy

I have never once just thought up a truly new practice and then executed it afterwards.

Every new thing I’ve ever conceived emerged from intuitive, nonverbal doing — from groping in the dark, from muddling through, usually under conditions of considerable perplexity and stress.

Only after, if it worked, can I go back and reflect on what made it work, and produce a theory.

I’ve never seen things go the opposite direction.

As far as I know, the only way to close the theory-practice gap is to theorize from practice. And it is less like a closing of a gap than it is paving something substantial but rough and poorly lit.

There is only a gap if theory has been sketched into a vacuum. I don’t think those gaps ever close.

And trying to practice from theory leads to mechanical sterility. It leads to execution of memorized dance steps, or the recitation of syllables from an alien language.

Every important thing I’ve ever conceived has come came to me this way. And every important thing I’ve ever learned has come to me first as a new practical capacity, a new ability to perceive or respond first — tacit know-how — and only much later has it become something I can actually explain.

Maybe a Sartrean formula would be helpful: Practice precedes theory.

What emerges from practice-forged theory is praxis — articulate practice.

I am excited about design as an alternative mode of practical life.

It is a new living tradition, a way of working, self-consciously developed by many diverse practitioners, solving a vast and growing array of real-world problems in every conceivable material (matter, space, time, information, imagination, feeling), for (arguably) the last 60-so years.

It is a tradition that must be appropriated and internalized before it becomes productive in the head, hearts and hands of a participant.

It is the appropriate mode of practice for anyone who works in systems in which humans participate. If you think about it at any depth at all, this category embraces just about all human activity, most of all the governing of people at every scale.

Design is the way we should be approaching life together, but its methods and even more, its core sensibilities, its conceptive capacities, are still largely confined to specialists. In my own life, I’ve found that disciplining myself to behave as a designer has made intractable, incorrigible problems soluble.

Almost anything I do, I do better if I do it in a designerly way.

But what is this designerly way? It is not methods. It is what animates these methods. It is a faith.

More and more, I am realizing that the purpose of my life is to illuminate and activate the esoteric underpinnings of design practice.

Like all faiths, design has a visible outward form that can be looked at — an exoteric expression — and an inward, esoteric being that cannot be looked at, but rather is seen from.

The reason I have been so quiet lately is I am returning to the sophia perennis. I want to do for design what esoterists have done with traditional religions — illuminate their transcendent unity. To this end, I am focusing on the esoteric depths of my own faith, and studying Kabbalah.

But just to preemptively address on obvious and important objection:  I am not in the slightest interested in making design into a religion. I am just trying to invest our practical lives with religious energy. We cannot continue on with this vacuous, stressful, tedious slogging. Our oil-dependent economy depends even more on another rapidly depleting fuel source, will-power. Our will-power tanks have been sucked dry are emptied even of vapors.

We sit before our screens, commanding our hands to move and type out words, but they refuse to do what we say.

We need an alternative, renewable psychic energy source. But we cannot tap into this source as long as we continue to insist that all new sources conform to our current sacred theories of power. These theories possess us and will not release us until we pay the price of our redemption.