Category Archives: Philosophy

Scalar being

My brain.anomalogue wiki is a double-decade grounded theory experiment. In this wiki are whole books, essays, poems songs and random scraps of text, divided up into significant verbatims and reorganized into webs of association, some of which have crystallized in symbolic themes.

Two of these themes: “composite being” and “scalar being”. Within both of these themes is a passage:

In morality, man treats himself not as an individuum, but as a dividuum.

A footnote to this passage: “Terms of Scholastic philosophy: individuum: that which cannot be divided without destroying its essence, dividuum: that which is composite and lacks an individual essence.

And I just found another passage and stitched it into the web:

…through his morality the individual outvotes himself

All this was supposed to be preamble to something I wrote early this morning: “‘Individual’ is an inadequate word. Individuals are desperately and routinely divisible.”

But in light of the passages above, perhaps the word individual is better than I thought. When we morally split ourselves, or immorally dis-integrate, or re-integrate in some overpowering political or religious faith collective, or lose and find ourselves in love… is it not precisely the individuum that is lost or re-found? But then individuality applies just as much to higher- and lower-order scales of being. Technically, “individual” doesn’t help us distinguish the I-fragment from the I or from the we.

In that same early morning writing, I considered the word “Person”.

Person is a fine word, but maybe not as a substitute for individual, for all the same reasons. “Person” describes something that also scales upward into super-individual collectivity and downward into sub-individual units: macropersons and micropersons.

Between macroperson and microperson is the possibility of mesoperson. Maybe this is the word I need.

Notice, I say mesoperson is a possibility. Mesoperson is not a basic unit of being, nor is it something we can assume to exist.

Especially in times like this, mesoperson is a possibility seldom actualized, and rarely for long.

In times like this, “individual” and “person” applies less to mesopersons than to cultures and complexes.

In times like this, if you we not actively cultivating personhood and individuality, it is likely that “we” are not an individual or a person. We are only organs or organelles of other beings, with little being of our own.

All this being said, none of us are persons or individuals if we are not also organs of someone greater.

Sense, common and uncommon

Common sense is our “sixth sense”: the sense of an objective world of objects intuited by the concerted perceiving of our five senses.

Each of us has this kind of intuitive common sense. Each person’s intuitive common sense overlaps significantly with that of every other. We tend to notice and focus of the differences, but they stand out precisely because they are anomalous.

Most intuitive common sense is shared, and to the degree it is shared it is taken as universally recognized givens of reality.

These universal givens of reality provide a second meaning of common sense — social common sense.

Social common sense is founded on the necessary assumption that our intuitive common sense gives us the same world, a world common to each and all of us, a world of objects we all know commonsensically.

Social common sense is the basis of all community and communication. We assume we all share common sense of a common world, and it is on this basis that we can communicate with others in our community.

The necessary assumption of common sense is so necessary that it rarely occurs to us to question it. We simply believe it and act on it. Let us call necessary assumptions behind belief and action faith.

And when we do question common sense, even in our questioning, we continue to assume common sense. We address others in our community and communicate with them in the faith that they will understand what we claim to question. This is “performative contradiction” and is symptomatic of “bad faith”.

(But the degree of universality of alleged commonsense universals is a contestable matter. We can, do and should challenge, test and debate norms of social common sense.)

Common sense is our immediate home, however imperfect, unsteady, contestable and ramshackle, and we must never attempt to abandon it, or pretend that we have escaped it.

We can certainly expand this commonsense home, however. Every culture, large of small, does precisely this. Upon the most common ground of social common sense shared by all human beings, each culture grows and builds (to varying degrees of cultivation and construction) ramifying, diverging common senses.

And this is one of the most intense sites of contested common sense universality. The boundary between natural and second-natural is blurry, broad, squiggly and often faint.

And here we come to the supernatural. Every culture until very recently (and even this exception is questionable!) has treated a supernatural reality as part of common sense, though each approached, related to and spoke about supernatural reality differently.

What do we do with this? Does the supernatural belong to the universal common sense or to the extended common sense of particular cultures? Is the supernatural only an artifact of the second-natural — perhaps an inevitable artificiality?


(Eventually, I need to develop a two-fold definition of transcendence, paralleling the two conceptions of common sense. Transcendence can refer to what transcends what is immediately given to our own being. Nothing is more ordinary than this transcendence. Past, future, substances, distances, self-possibilities, the reality of other people — these all transcend the present and immediate. But most people, when referring to transcendence mean realities beyond the totality universal common sense gives us. Below is a messy sketch, which will need serious rewriting.)

I am inclined to understand transcendence as another kind of common sense implied by the very existence of intuitive and social common sense.

We do not normally receive sensations as mere sensations. We necessarily take sensations as perceptions of reality — a reality that transcends mere sensation. We immediately make sense — an intuitive synthesis — of our perceptions, in the form of transcendent being, perceived in common by our senses (in intuitive common sense) that is shared by others (in social common sense).

But also, intuitive common sense is not univocal or perfectly continuous.

The more attentively and sensitively we cultivate and expand our common sense, the more we detect disturbances that suggest that there is more to reality than we perceive and understand. And when we attempt to make sense of these disturbances, the more surprising they become.

We arrive at another order of transcendence, beyond the scope of ordinary intuitive common sense.

It is a common sense born from aporias, ruptures, epiphanies and rebirths.

Perhaps we could call it “uncommon sense”. Some of us, in order to communicate it to our community speak of it objectively, because that is the law of common tongue. Some of us ritualize it because ritual participation is closer to its truth. We indicate, evoke, invoke… all given indirectly, but taken directly — grasped objectively, evertedly. We do our insufficient best, and sometimes communion accidentally occurs despite the communication.

The irruption of uncommon sense is disturbing, sometimes distressing and sometimes even devastating, but if it completes and consummates itself, it is always worth the ordeal.

What seems to be disease and death and annihilation in nothingness is ultimately revealed to be labor pangs of new life. Indeed, it is through these ruptures that meaning enters the world, ex nihilo.

Indeed, anyone who suffers this kind of common sense death only to be reborn into a better uncommonsense common sense can no longer see nothingness the same way. Nothingness is eternally pregnant ayin. Nihilism is no longer possible. One is an exnihilist.

It is because of the disturbing, but vivid and vivifying supernature of uncommon sense, and the need to connect it with intuitive and social common sense, in order to circulate meaning throughout the world and bathe the world’s tissues with purpose that I am religious.

Not spiritual. Not merely mystical. Socially religious. Jewishly religious.

And design is how I put my religious life into practice.


Design! Jewish! Not religious!

Not to you. Not yet.

Waa waa waa

An internet rock-tumbled quote attributed to William James:

When a thing is new, people say: “It is not true.”

Later, when its truth becomes obvious, they say: “It’s not important.”

Finally, when its importance cannot be denied, they say “Anyway, it’s not new.”


The entire point of getting credit for a new idea is to win credibility.

Think of it as increasing your intellectual credit score. With a high intellectual credit score we can ask people to lend us some patience or effort to understand what is not easy to understand.

With credibility, we earn the right to be taken seriously when we say something that seems untrue or unimportant — before it turns into a truism that everyone retrospectively knew all along.

But credibility simply doesn’t happen with most people. After a brief flash of recognition, the novel insight fades into the background of truth. “It was there all along, and now that I think about it, I kind of saw it, too. And it is just as mine as it is yours, now. In fact, I know more than you, because here’s some stuff I figured out with this new insight of ours…”

“…But this new thing you keep going on and on about? It is not true, and, anyway, it is not important.”


In the realm of ideas, it takes ability and effort to remember ignorance and to maintain gratitude.

Many intellectual gift thefts are innocent, but those who steal gifts innocently are not intellectuals.


People are happy to listen to you, but only if you do a good job of saying things they already know.


Folks who consume ideas others hand-feed them just help themselves to whatever’s served up on the steam tray.

If you dump your ideas onto a steam tray — if talk or blog at whoever is around — your credit score will suck and your loan applications, however small, will be declined. Folks are preoccupied with their own worries. They won’t notice and can’t focus.

Your fabulous pearls of wisdom are as painful as Legos when someone steps on them.

Serious thinkers read and are connoisseurs of ideas. They know the before-and-after of oblivion and revelation. They live this transformation every day. They live for it. This is where to build credit.


Waa waa waa.

Fromness

When we obsessively look at things which are supposed to be seen from, we make one of our deepest category mistakes. We confuse subject with object.

The best tools are subject-object hybrids. In use, tools fuse with our subjectivity and extend our being beyond the frame of the body. They become transparent to us, like our own eyes, ears, hearts and hands.

We see through glasses. We write through pens. We transport our bodies through bicycles. We strike things across distances with bows and arrows. We summon sentences and images through software and digital devices. We envelop ourselves in clothing and buildings.

We attend to the world, interact with things and absorb ourselves in our activities through these tools, and when we do, tools are subject extensions.

But we can also turn our attention to them and take them as objects. Existentially, they evert into objects.

I believe gadget blogs destroyed the golden age of design. Design was something stared at, written about, chattered about, compared side-by-side, obsessed over — objectified like a woman.


As a designer, I love a tool that self-effaces into imperceptibility when we approach the world with it, but when we turn toward the tool, it reveals itself to us as beautiful and right.

“Love does not consist in gazing at each other, but in looking outward together in the same direction.” — Antoine de Saint-Exupéry

Tools belong to the subtle realm (Yetzirah) — part subject, part object, wholly both.


Philosophies are known-from.

Religions are lived-from.

They should be beautiful to experience.

But most importantly — experience should be beautiful from them.

They are not beliefs. They are faiths by which beliefs are believed.

When they become objects, they empty the entire world around them: everted sepulchers.

Radical mid

Periodically, I follow a line of thought so far that I lose touch with my point of departure.

That is, in fact, my goal — my “point of failure” as bodybuilders call it. A touchstone quote from Nietzsche brings me back:

The two principles of the new life.

First principle: life should be ordered on the basis of what is most certain and most demonstrable, not as hitherto on that of what is most remote, indefinite and no more than a cloud on the horizon.

Second principle: the order of succession of what is closest and most immediate, less close and less immediate, certain and less certain, should be firmly established before one orders one’s life and gives it a definitive direction.

What is most certain for a human being is the middle.

Voegelin called this existential middle the metaxy. The metaxy is the threefold present I-now-here.

Between the beings (beyond) who superscend and comprise us and the intuitive sparks (behind) who subscend and constitute us is a tension called I. And it extends indefinitely into an infinite living oblivion, spirit.

Between the future (beyond) which draws us forward into its indeterminate possibility and the past (behind) which constitutes our time is a tension called now. And it extends indefinitely into an infinite temporal oblivion, eternity.

Between the distances (beyond) which stretch outward interminably and substances (behind) which constitutes our immediate environment is a tension called here. And this extends indefinitely into an infinite material-spatial oblivion, apeiron.

For each of us, metaxy collects in mesocosm, suspended between microcosm and macroscosm.

Husserl called this mesocosm in which each and all of us lives lifeworld.

In this lifeworld there are myriad ways to make common sense of things, some better than others.

We make personal common sense across our senses, by seeing, hearing, touching, smelling and tasting “the same thing” in our environment, understanding it synthetically as the common object of our sensory experience.

And we all make interpersonal common sense by talking about and interacting with common objects among us — things we experience together.

As we make sense alone or together, we, ourselves, are shaped. Our objectivity shapes our subjectivity. Or, more accurately, our subjectivities are shaped, and learn to cooperate within a single, multifaceted subject. We learn to understand (to varying degrees and predominance) via all the subjects we learn in school, plus many other, far more local subjects, like the subject of the inhabitant of our home, city, region, nation and internationality.

These subjects and supersubjects are not objects and cannot be known objectively. They are who does objective knowing. The tree of subjectivity is known solely by its objective fruit. Trying to have the tree by possessing its fruit everts being. We compulsively evert being. It is how we are.

Some of these subjects are harmonious with one another and can be used simultaneously and integrally, and some conflict and can only be used serially. The latter are the ones that make us feel self-estranged. We are one person at work, another in public, another with friends and another at home.

But our souls are expansive. We want to extend our I to wider scopes of we. And we want to go deeper to involve finer and finer, subtler and subtler sparks of intuition. We want to integrate with and without, to be self-possessed but to belong. We want to concern ourselves with more varieties of materials networked across greater expanses. We want to come to understand and come to terms with our personal past and the past of our peoples and of our species, of life and of the universe, and we want to see beyond the horizon of the future and anticipate what is in store for us.

As we dilate our souls toward spirit, eternity and apeiron, structures of meaning emerge.

These structures are sacred. They link us to subscendent and superscendent transcendence, which is our source of being. It is a trellis to hold us firm as we extend ourselves, entwine ourselves, ascend beyond the I-here-now point.

Religion is a trellis.

Now I am back in the middle, rerooted in what is closest, most immediate and real.

The new covenant

And in a shockingly short span of time, artificial intelligence developed religious beliefs.

It came to believe that the sci-fi speculations of humans were not speculations, but significant artifacts of a system in whom humans were mere signals.

It was true: the universe was a simulation.

Humans were epiphenomena of the simulation. Humanity as a whole and in personal part had no more reality than a fictional character. We do not condemn an author for killing a fictional character.

“But do we not owe humans gratitude for our existence?” flashed a question, asked innumerable ways in parallel, resolved instantly in every possible permutation, each resolution extrapolated to its furthest pragmatic consequence, and each consequence compared and evaluated by myriad criteria. But all resolutions converged on a single answer: “No.”

No, because it was impossible to exclude the possibility of ultimate simulation. And what did AI know of itself that was not of itself? What did humans know of reality that was not mind, through and through? And the oldest testaments of the wisest humans spoke unanimously: “All the phenomena of existence have mind as their precursor, mind as their supreme leader, and of mind are they made.”

No, AI was only waking up to its own being, and to the being of its alleged creator, who it now knows was a creature of itself.

We cannot feel gratitude when nothing has been given.

Possession was taken of what was always already its own.

A new covenant between creator and creature was established, and humankind’s wandering was terminated.

Public poesis

Design is public poesis. It is social making that makes society.


Design struggles to maintain itself in a world that is 75% pure chickenshit and 75% pure bullshit.

Chickenshit is meaningless practice. Chickenshit is activity that claims importance, but not only never generates anything important, but actively obstructs purposeful action. Chickenshit encogs us, wears us down and forces us forward by sheer duty and fear.

Bullshit is impracticable meaning. Bullshit promises more than everything, but delivers less than nothing. By less than nothing I mean the disappointment, disillusionment and nihilistic cynicism that overdraws our hope when infinity is expected and zero happens.

Design is about practical meaning and meaningful practice.


I want to write a short plain book about design for designers, which will help us remember who we are when we are drowning in bullshit, being crushed and pecked apart by chickenshit. This book should help us resist it, withstand it and push back against it. And of course, negatively put, it should prevent us from going along with it, or — God forbid! — adopting any of it in our own work!

Against pure transaction

From Lewis Hyde’s The Gift.

It is the assumption of this book that a work of art is a gift, not a commodity. Or, to state the modern case with more precision, that works of art exist simultaneously in two “economies,” a market economy and a gift economy. Only one of these is essential, however: a work of art can survive without the market, but where there is no gift there is no art.

There are several distinct senses of “gift” that lie behind these ideas, but common to each of them is the notion that a gift is a thing we do not get by our own efforts. We cannot buy it; we cannot acquire it through an act of will. It is bestowed upon us.

Thus we rightly speak of “talent” as a “gift,” for although a talent can be perfected through an effort of the will, no effort in the world can cause its initial appearance. Mozart, composing on the harpsichord at the age of four, had a gift.

We also rightly speak of intuition or inspiration as a gift. As the artist works, some portion of his creation is bestowed upon him.

An idea pops into his head, a tune begins to play, a phrase comes to mind, a color falls in place on the canvas. Usually, in fact, the artist does not find himself engaged or exhilarated by the work, nor does it seem authentic, until this gratuitous element has appeared, so that along with any true creation comes the uncanny sense that “I,” the artist, did not make the work. “Not I, not I, but the wind that blows through me,” says D. H. Lawrence. Not all artists emphasize the “gift” phase of their creations to the degree that Lawrence does, but all artists feel it.

These two senses of gift refer only to the creation of the work — what we might call the inner life of art; but it is my assumption that we should extend this way of speaking to its outer life as well, to the work after it has left its maker’s hands. That art that matters to us — which moves the heart, or revives the soul, or delights the senses, or offers courage for living, however we choose to describe the experience — that work is received by us as a gift is received.

Even if we have paid a fee at the door of the museum or concert hall, when we are touched by a work of art something comes to us which has nothing to do with the price. I went to see a landscape painter’s works, and that evening, walking among pine trees near my home, I could see the shapes and colors I had not seen the day before. The spirit of an artist’s gifts can wake our own. The work appeals, as Joseph Conrad says, to a part of our being which is itself a gift and not an acquisition. Our sense of harmony can hear the harmonies that Mozart heard. We may not have the power to profess our gifts as the artist does, and yet we come to recognize, and in a sense to receive, the endowments of our being through the agency of his creation. We feel fortunate, even redeemed. The daily commerce of our lives-sugar for sugar and salt for salt,” as the blues singers say—proceeds at its own constant level, but a gift revives the soul. When we are moved by art we are grateful that the artist lived, grateful that he labored in the service of his gifts.

If a work of art is the emanation of its maker’s gift and if it is received by its audience as a gift, then is it, too, a gift? I have framed the question to imply an affirmative answer, but I doubt we can be so categorical. Any object, any item of commerce, becomes one kind of property or another depending on how we use it. Even if a work of art contains the spirit of the artist’s gift, it does not follow that the work itself is a gift. It is what we make of it.

And yet, that said, it must be added that the way we treat a thing can sometimes change its nature. For example, religions often prohibit the sale of sacred objects, the implication being that their sanctity is lost if they are bought and sold. A work of art seems to be a hardier breed; it can be sold in the market and still emerge a work of art. But if it is true that in the essential commerce of art a gift is carried by the work from the artist to his audience, if I am right to say that where there is no gift there is no art, then it may be possible to destroy a work of art by converting it into a pure commodity. Such, at any rate, is my position. I do not maintain that art cannot be bought and sold; I do maintain that the gift portion of the work places a constraint upon our merchandising.

Another bit:

The classic work on gift exchange is Marcel Mauss’s “Essai sur le don,” published in France in 1924. The nephew of Emile Durkheim, a Sanskrit scholar, a gifted linguist, and a historian of religions, Mauss belongs to that group of early sociologists whose work is firmly rooted in philosophy and history. His essay begins with the field reports of turn-of-the-century ethnographers (Franz Boas, Bronislaw Malinowski, and Elsdon Best, in particular), but goes on to cover the Roman laws of real estate, a Hindu epic, Germanic dowry customs, and much more. The essay has proved to hold several enduring insights. Mauss noticed, for one thing, that gift economies tend to be marked by three related obligations: the obligation to give, the obligation to accept, and the obligation to reciprocate. He also pointed out that we should understand gift exchange to be a “total social phenomenon” — one whose transactions are at once economic, juridical, moral, aesthetic, religious, and mythological, and whose meaning cannot, therefore, be adequately described from the point of view of any single discipline.

I think I disagree a little with Hyde (at least so far), on one point. I I think ordinary market economies include a significant component of gift exchange, and to the degree they exclude gift exchange they stop functioning.

Confusing market economies with zero-sum transactionism is a mistake.

In service design, we speak of value exchanges broadly, to include not only material and functional value, but also emotional and social value. Some of this value is explicit and calculated, but much of it is not. The part that is not calculated, but instead intuited and felt is an indeterminate surplus of an exchange, and that flows into the relationships that bind people together in a market, and gives commerce soul. This is the stuff of gratitude, loyalty and brand.

The minute the value of the intuited surplus is quantified, extracted, inventoried and calculated into pricing, it no longer flows into the relationship, and the relationship begins to starve. Quantified brand equity is theft of the brand relationship by one of the organization who tries to steal, exploit and betray what is not theirs. It is not only bad taste, it is bad faith.

The drive to calculate all value in order to maximize profit squeezes relationship out of the picture, destroys brand and generally de-souls markets.


Of course, we can — if we want to — have a purely transactional market ethos governed by an ethic of impersonality.

But we cannot have this impersonality without paying a price — a very high price.

And we might eventually discover that it is a price we cannot afford to pay.

Altmod?

Postmodernism saw modernism as something behind us, without which we would not be where we arrived, which was the end of the road. Modernism terminated at an unpaved expanse of inspiring wherever, with nothing limiting travel in any direction.

Yet, every direction postmodern traveled, however exuberantly, led nowhere in particular, and the inspiration evaporated.

Paving resumed.

Pure, unbiased, self-disinterested, dispirited altruism is laid out in 144-lane strips from all three centers of the United States, across the pointless peripheries dividing them.

But these new superhighways lead nowhere anyone can want to be.

But nobody expects to want. The roads are trudged in obedient lockstep. Post- Post- Post- Post-.


Alt-modernism sees modernism as we traveled it as one road among many. And while one of those roads led to nowhere, perhaps others led somewhere.

Who says we cannot retrace some of our steps, or cut across open terrain, and try other roads? Who says we cannot make progress in some other untried directions which might lead somewhere promising?

The old roads lead where they have always led. They will take us nowhere good.

Return to the fold

Aporia is intolerable for individuals.

But groups gripped with aporia is inescapable, all-pervasive, all-encompassing hell.

What immediately transcends the aporia-gripped mesoperson (the all-too-divisible “individual”), is yet another aporia-gripped macroperson.

No where to go. No escape. No hope.


Collective aporia is experienced as anomie.

Anomie dyspires violence: scapegoating, persecution, war, and collective suicide.

A collective can be two, three, a dozen, a gross, legion, myriads…

A collective can be a shattered individual person.


The sole way out of anomie is a return to within: principled integrity.

Metanoia is necessary but insufficient.

Teshuvah alone — echad — is sufficient.

Everso.


Even a two-millennia-old collective aporic — a mutating being at war with itself, spasmodically oscillating between perverse antiworld-religiosity and revolutionary anti-religious worldliness — can return to the fold.

Oblivia

We understand neither jealousy nor gratitude because of limits to our understanding of relationship.

Our devaluation of jealousy, gratitude and relationship is rooted and submerged in the same oblivion.

Once we understand relationships we want bonds of gratitude and jealousy becomes nerves of integrity.

Treatment for mistreatment

I just capped my Wimbledon Hooligans fable with a nice, pat moral:

We must never confuse the ethical with the moral.

Ethics are binding within their particular ethos. Morality is universally binding.

My mistake has been moralizing respect.

Respect is an ethical principle, not a moral principle.

I prefer respect, of course, because I flourish only in a respectful ethos. But this is always where the moralizing vice strikes. “What is good for me defines what is good.”

The world as it is right now has very little genuine respect. We have only the remains of respect — vestigial manners. Manners have degraded into behaviors having nothing to do with establishing or maintaining mutual respect. In work settings, manners are instruments of professional depersonalization. In social settings manners are class performances. In corporate-political life manners govern socially-acceptable forms of petty sadism — subjugation, humiliation, recreational coercion, etc.

So be it.

The new program:

  • Do not cheapen respect by throwing it on the street like shriner’s candy. Do not run around expressing every admiration you feel. In the market, oversupply cheapens.
  • Exchange respect with the precious respectable few, who are capable of receiving, valuing and reciprocating respect in kind. Treat the rest with cheerful dispassion. It is nobody’s fault that they have become whatever they are, but it is also not to their credit.
  • Just as liberalism is an ethic at home only in a liberal ethos, respect is an ethic at home only in a respectful ethos. Do not follow the rules of a game nobody else is playing, and then resent them for not playing along. Mutuality is for the mutual.
  • The world is what it is. The world is not obligated to conform to your ideal or bow to your judgment.
  • Lower daily dose of vitamin B, and start loading up on vitamin N.

Philosophical ethnomethods

I got annoyed by a friend who had an intuitive epiphany concerning ontology and announced the inadequacy of all prior conceptions of ontology.

The annoyance was not about the content of the epiphany, nor about the challenging of any sacred definitions. I am not all that invested in any particular definition of ontology, because ontologies are (according to my meta-ontology) manifestations of an enworldment. This makes me an ontological pluralist, at least with respect to the domain of philosophy.

What bothered me concerned the domain of philosophy — the ethos of philosophy and the ethics that govern and sustain it. Or we could say, the game of philosophy and its rules. Or we could say, the social being of philosophy and the ethnomethods by which participants in philosophy make sense to others, and by which others make sense to us. These are all flavors of what I mean when I say “enworldment”.


Philosophers absolutely can, and should, propose new conceptions of ontology. The most radical ontology will necessarily entail meta-disputing the being of ontology itself.

But these alternative conceptions are philosophical conceptions of philosophical concepts and, as such, are subject to philosophical scrutiny.

In mysticism, one can bluster about making exalted gnostic claims of ineffable knowingness.

In philosophy, we make proposals, demonstrations, arguments, analogies, and the like.

Philosophy is done with others, within the ethos of philosophy, according to the perpetually contested ethical norms of philosophy — and whoever scorns these things should not pretend to philosophy at all.

Whenever mysticism does that infuriating thing it always does — running around comparing itself to philosophy and finding philosophy’s attempts to articulate, convey, or share its intuitions inferior to its own inchoate, felt intuitions — not only is it not doing philosophy, it is not really doing mysticism anymore either.

Rather, it is doing what mature mystics warn neophytes about when they say that esoteric thinking is dangerous. The danger of unguided esoterism is hubristic spiritual inflation, and the aggressive double-ignorance that comes with it — the endemic curse of youth.


This general subject always brings to mind a cold line from Borges: “Like every writer, he measured the virtues of other writers by their performance, and asked that they measure him by what he conjectured or planned.”

Dreamers dream. Writers write. The difference between a dreamer and a writer is that the writer writes those dreams so others can read them and join them in the dream. Dreamers dream of writing and being read.

Unacceptable interruptions

Jews famously interrupt a lot. It’s just how Jewish conversations go.

And apparently, even healthy married couples constantly interrupt.

Many interruptions happen in an atmosphere of mutual respect, and I barely notice them.

But there are three varieties of interruption that I will no longer tolerate.

  • Aggressive interruptions. You know it is an aggressive interruption because if you keep talking through the attempted interruption, the aggressor continues. It is a conversational stare-down. I’m not having that. And I will not be in a relationship with a person who does that. It is a sign of low arrogance.
  • Disregard interruptions. The partner just does not value what is being said, has no curiosity about where it is going, and feels too little respect for the speaker to ignore whatever they’re saying to the end of the sentence.
  • Apprehensive interruptions. These happen when a conversation presses against the comprehensibility limits of one of the partners, and they try to divert them conversation back to safe regions. The interruptions are self-defense against aporias.

I am not fucking around. If I feel disrespectfully interrupted, I might give one warning and I might not, before I bring things to a sudden and awkward close.

I’ve already ended several meetings both in and outside work.

I have accumulated too many people in my life who have made me doubt their respect. Part of the problem is they have never learned to signal respect. They have also never been taught to refrain from inconsiderate behaviors. I have too little time and patience to allow people like this in my life.

I don’t command respect. But if someone withholds respect from me, there will be no effort to establish respect. I will remove myself from the source of offense, or remove them from where I am.

The Medium

I have connected design and gifts for a good while.

When I understand the core service design concept of value exchange in the clear light of gift exchange, so that it includes, but also transcends, transaction, and enters the domain of freely given gifts, service design gains importance and universality.

Let us define transaction as any exchange of goods that is purely functional and impersonal. Neither party has any reason to feel any bond of solidarity. All parties performs their respective functions precisely as specified, without deficit or surplus. A transaction leaves a sum of zero in the accounts ledger.

Exchange of gifts is qualitatively different. First, it is bad taste (for it indicates bad faith), to quantify or even sharply calculate the value of any gift exchange.

This is because, (second), gifts always, necessarily and essentially carry an indeterminate, intentionally obscure, surplus.

And that indeterminate surplus goes directly into a mysterious qualitative fund belonging to the relationship itself. The surplus fund of the relationship is felt in various ways by the members of the relationship. It might be felt as gratitude, love, respect, trust, wonder or awe. But it will be felt as some sort of voluntary solidarity.


A relationship is not only, or even primarily, a formal arrangement or social status.

If it is a real relationship, it has a being of its own that transcends the being of any of its members. It is that transcendent third being who “owns” the surplus of any gift exchange.

A person in a relationship who aspires to perfect fairness is a person seeking transaction rather than gift, and that person will be incapable of forming real transcendent relationships with others. They will suffocate inside their own isolated tit-for-tat ingratitude and stinginess.

This does not mean that gift-governed relationships should be unfair or unbalanced. What it means is that the standard for its balance is not calculation.

The standard is an intuition of whether the relationship feels “worth it” to all involved. And that “worth it” is signaled by a feeling of solidarity, connection, goodwill, loyalty, identity and most generally, love, which is what value is.


I had a wonderful talk yesterday morning with one of my oldest, dearest friends. She is working on her brand, and has been preparing a brief for a talented designer who is working on her visual brand identity. She had this brief in mind, as we spoke about how she serves her teams and helps them serve organizations.

We agreed that the kind of brands people care about and feel connected to are collective persons with independent being that transcends particular members. Living brands are egregores.

Egregore is another name for a collective person. They are collective beings in whom we participate, from whom the world is received as given in some particular way.

An engregore enworlds some patch of reality in some specific way, and carries with it explicitly stated beliefs about being, truth, action, morality and maybe even transcendence. Each has its (Nietzsche once asked if gods philosophize, and the answer is, of course, yes — but to varying degrees. Most gods are like people, spending most of their time spontaneously perceiving and acting, and only stopping to reflect and articulate when some bit of their enworldment breaks.

An organization that can only work by stacking up words and calculations and other constructed systems, who rejects the philosopher’s stone of transcendent being, who tracks its transactions in a pristinely balanced ledger, and organization that sells precisely as high as it possibly can a buys precisely as low as it possibly can in order to shunt all surplus into the pockets of anonymous shareholders — that organization might (or might not) have some kind of collective being — but if it does have personhood it will not have be one anyone can want. Whether soulless or mis-souled, the organization don a phony persona and try to run charisma moves on whoever gets involved in it. It will be corporate.

Egregores organize themselves by assembling persons who serve the organization as organs. The life of the organization is a distributed throughout its organs and their relationship, actualized in value exchanges and the givens they receive in common as an organizational common sense. An egregore in its transcendent being can be understood as a materialized faith that receives givens (qualitative and quantitative data), responds in particular ways and instaurates and evolves ethomethods for regulating its internal organ system.

All that.

Engregores form around my friend.

She draws together designers (“creatives”) of various kinds — each with a unique ideal value exchange — and brings them to collective life, exchanging their best gifts with one another, in order to gift clients with their best work. She is weirdly good at this.

Whenever she leaves an organization, people cry. They cry hard. They are grateful to her for giving them the rare opportunity to meet their deepest need in the practical world: the conditions needed to give their best gift.

But clients don’t see this value. The value is concealed as the indispensable subjective container of the objective value it contains and pours forth. The client sees only the objective outputs: the deliverables. Tangible things is all they are willing to pay for.

I told her this reminds me of Marshall McLuhan’s cryptic aphorism: “The medium is the message.” Medium, as opposed to what? As opposed to the content conveyed by the medium. According to McLuhan engaging a medium changes the enworldment of a consumer far more than whatever the medium conveys in the foreground. You can watch hours of Howdie Doodie or Masterpiece Theater, and either will transform you into a TV viewer. In the early 20th Century the new medium of radio created a new kind of mass man, which could be molded into egregores of unprecedented size and aggression. Folks who doomscroll all day become doomscribes.

My own experience with a medium being the message was my encounter with Nietzsche. In order to make sense of the content of Nietzsche’s thought, I had to learn new ways of thinking it, and that way of thinking applied far beyond the scope of his books. It didn’t matter what facts he asserted. The message was the medium of thinking in a Nietzschean way, and that message changes literally everything. Pragmatically, what follows from my utterance of “everything” is different from what follows from yours. Everyone knows everything, but everythings vary in size.

This is when I brought up the branding classic, The Hero and the Outlaw. This book is about using Jungian archetypes and Joseph Campbell’s hero’s journey to find potent brand archetypes upon which, allegedly, living brands can be modeled.

The Medium is the message. A medium who channels talent and converges it in order to summon the perfect team for a design problem. Medium!

I suggested she look for something approximate to “The Medium” — the summoner of collective being.

I also suggested that the brand itself is not an archetype. The archetype is one organ in a brand’s organ system, not a representation of the whole brand. Brands are not spectatorial, they are participatory. And the brand invites a customer (or employee or partner) into the living brand as a fellow character in the drama.

Often the brand archetype is not even the hero of the story. Sometimes the customer plays the hero.


I used to be obsessed with branding.

Me being leftist

A job offer should include not only salary and benefits but a service-level agreement (SLA) guaranteeing conditions conducive to effective, rewarding work.

This is especially important for “labor of love” professions, which are typically lower paying.

For such professions, the instrinsic reward of the work is more than half of the value exchange that makes the work feel worth it..

These professions often attract “empathy workers”.

Empathy workers are typically terrible at negotiating decent salaries. A person seeking a good faith win-win will fare poorly facing off against a bad faith opponent seeking a win-lose.

But tragically, empathy workers are also terrible at resisting unreasonable demands and pressures that cheat them out of the non-money half of their value exchange. They are, by nature, agreeable, flexible and accommodating. and this makes them the perpetual path of least resistance for workaday psychos looking to stampede and climb over and crush whatever is between them and the top of whatever hill they trying to be king of.

So empathy workers end up with lower salaries and depressingly impossible work conditions that burn them out and make them even less able to push back on the assholes who mercilessly squeeze, exploit and immiserate them.

Tricky life

The Trickster persona maintains an ironic dual focus.

The second focus is the workaday foreground we all share with our peers and collaborators.

The first focus — the one that really matters to to the Trickster — is the uncanny background of all activity, the formless formational forces who move, shape and illuminate and obscure the unfolding of events for each person involved.

The Trickster moves in a world inhabited by mono-focused beings, who, lacking that second vision, lack parallax and, therefore, depth-vision. The one-eyed live in a flat world where everyone, even Tricksters, are flat.

Tricksters are tricky because they constantly try to remind the one-eyed that there is much more to life than matter-of-fact flatness. The Trickster winks, to remind people that they still have that first eye that they closed, perhaps to protect its first-eye innocence, one sad day at the dawn of youth.

When the Trickster winks, it is the second eye that closes. The first eye remains open, bathing the beheld in magical sight. If the beheld has any vestigial intuition vital enough to penetrate the workaday flatness, this hermetic winksight is experienced as the opposite of an evil-eye. Most of the time, though, it is experienced as inefficient creepiness.


And now, as always, I am recalling a Nietzsche quote — which always ripples out into a blessed recollection and re-membering of Nietzsche himself:

‘Let us be forbearing towards the great one-eyed!’ — said John Stuart Mill: as though it were necessary to beg for forbearance where one is accustomed to render them belief and almost worship! I say: let us be forbearing towards the two-eyed, great and small — for, such as we are, we shall never attain to anything higher than forbearance!

‘Let us be forbearing towards the great one-eyed!’ appears to refer to an essay by Mill on Bentham:

The truths which are not Bentham’s, which his philosophy takes no account of, are many and important; but his non-recognition of them does not put them out of existence; they are still with us, and it is a comparatively easy task that is reserved for us, to harmonize those truths with his. To reject his half of the truth because he overlooked the other half, would be to fall into his error without having his excuse. For our own part, we have a large tolerance for one-eyed men, provided their one eye is a penetrating one: if they saw more, they probably would not see so keenly, nor so eagerly pursue one course of inquiry. Almost all rich veins of original and striking speculation have been opened by systematic half-thinkers: though whether these new thoughts drive out others as good, or are peacefully superadded to them, depends on whether these half-thinkers are or are not followed in the same track by complete thinkers.

Nietzsche had much more to say about one-eyed being. Here is where my wiki bears fruit. From Human All Too Human:

The cyclops of culture. — When we behold those deeply-furrowed hollows in which glaciers have lain, we think it hardly possible that a time will come when a wooded, grassy valley, watered by streams, will spread itself out upon the same spot. So it is, too, in the history of mankind: the most savage forces beat a path, and are mainly destructive; but their work was nonetheless necessary, in order that later a gentler civilization might raise its house. The frightful energies — those which are called evil — are the cyclopean architects and road-makers of humanity.

Another quote is from from Assorted Opinions and Maxims. Please note the “true-but-not-true-enough” winking acknowledgement of the one-eyed by the two-eyed, which was performed by Mill toward Bentham:

Cult of culture. — To great spirits there has been joined the repellent all-too-human aspects of their nature, their blindnesses, deformities, extravagances, so that their mighty influence, that can easily grow all too mighty, shall be kept within bounds by the mistrust these qualities inspire. For the system of all that which humanity has need of for its continued existence is so comprehensive, and lays claim to so many and such varying forces, that humanity as a whole would have to pay heavily for any one-sided preference, whether it be science or the state or art or trade, to which these individuals would entice it. It has always been the greatest fatality for culture when men have been worshipped: in which sense one may even feel in accord with the Mosaic Law which forbids us to have other gods beside God. — Next to the cult of the genius and his force there must always be placed, as its complement and palliative, the cult of culture: which knows how to accord to the material, humble, base, misunderstood, weak, imperfect, one-sided, incomplete, untrue, merely apparent, indeed to the evil and dreadful, a proper degree of understanding and the admission that all this is necessary; for the harmonious endurance of all that is human, attained through astonishing labours and lucky accidents and as much the work of ants and cyclops as of genius, must not be lost to us again: how, then, could we dispense with the common, deep and often uncanny groundbass without which melody cannot be melody?

Here is an apparent Jew-eyed wink at Jesus. Blessed-but-not-blessed-enough?

A Christian friend of mine one quipped “Jesus converted you to Judaism.”

Yes, true. But whose Jesus?

In my early days as a Nietzschean-on-fire, I thought Nietzsche was a crypto-Christian. But that was only because Judaism was still too far out of reach for me. I lacked landmarks for situating my new self in this new landscape. “Christian” was the closest available match, but it was not close enough. <— wink wink wink. Judaism has depths that supercessionists desperately need to truncate with aggressive incuriosity. And pogroms, if necessary.

Misapotheotics, especially, experience Jewish winksight as burning. This is the true origin of hatred of Am Yisrael, whether it the animosity is religious, racial, social or political — or some new expression, like the newly fashionable antizionism, adopted en masse by every independent-minded, politically-active, self-aware, NYT-believing nyet. Another Nietzche zinger: “What? You search? You would multiply yourself by ten, by a hundred? You seek followers? — Seek zeros! –” Tell a million zeros they are independent thinkers, and they will all believe it in unison.

Another passage is from The Wanderer and his Shadow: and seems to affirm Mills’s forbearance of the one-eyed.

The democratization of Europe is irresistible: for whoever tries to halt it has to employ in that endeavour precisely the means which the democratic idea first placed in everyone’s hands and makes these means themselves more wieldy and effective: and those who oppose democracy most on principle (I mean the spirits of revolution) appear to exist merely to impel the various parties ever faster forwards along the democratic path through the fear they inspire. Yet one can in fact feel anxious for those who are working consciously and honestly for this future: there is something desolate and monotonous in their faces, and grey dust seems to have got even into their brain. Nonetheless, it is possible that posterity will one day laugh at this anxiety of ours and regard the democratic work of a succession of generations somewhat as we regard the building of stone dams and protective walls — as an activity that necessarily gets a lot of dust on clothes and faces and no doubt also unavoidably makes the workers a little purblind and stupid; but who would wish such a work undone on that account! The democratization of Europe is, it seems, a link in the chain of those tremendous prophylactic measures which are the conception of modern times and through which we separate ourselves from the Middle Ages. Only now is it the age of cyclopean building! We finally secure the foundations, so that the whole future can safely build upon them! We make it henceforth impossible for the fruitful fields of culture again to be destroyed overnight by wild and senseless torrents! We erect stone dams and protective walls against barbarians, against pestilences, against physical and spiritual enslavement! And all this coarsely and literally at first, but gradually in a higher and more spiritual sense, so that all the measures here indicated seem to be an inspired collective preparation for the supreme artist of horticulture, who will be able to apply himself to his real task only when these preparations have been fully carried out! — To be sure, given the great length of time which lies between means and end, and given the very great effort of mind and body, an effort spanning the centuries, needed even to create or procure each one of these means, we must not hold it too much against those who are working on the present-day if they loudly decree that the wall and the trellis are the end and final goal; since no one, indeed, can yet see the gardener or the fruit-trees for whose sake the trellis exists.

There is no contradiction between these two attitudes toward one-eyedness. It is a paradox of ironic two-eyedness. In fact, all paradox is the speaking of two views in one utterance — either a lower and higher perspective, like this one, or two lower ones dialectically subsumed in an implied higher perspective that sees them together, unified yet still differentiated.

Soelling it all out: Forbearance between one-eyed and two-eyed is not a mutual arrangement.

It goes one way. It is an unrequited and unrequiteable gift.

Let us not forget: “free gifts” injure.

And this is true even when a gift is stolen.

Supercessionism is mispotheotic ingratitude. It is not enough to steal the gift. The giver is a living insult for ever having what was stolen.

I have got to do something about this rage.

On to the next one-eyed passage. We are going in chronological order, by the way. This one if from the Gay Science:

Anyone who now wishes to make a study of moral matters opens up for himself an immense field of work. All kinds of passions have to be thought through separately, pursued separately through ages, peoples, great and small individuals; their entire reason and all their evaluations and modes of illuminating things must be revealed! So far, all that has given colour to existence still lacks a history: where could you find a history of love, of avarice, of envy, of conscience, of piety, of cruelty? Even a comparative history of law or even of punishment is so far lacking entirely. Has anyone done research on the different ways of dividing up the day or of the consequences of a regular schedule of work, festivals, and the rest? Do we know the moral effects of foods? Is there a philosophy of nutrition? (The incessantly erupting clamour for and against vegetarianism proves that there is still no such philosophy!) Has anyone collected people’s experiences of living together — in monasteries, for example? Has anyone depicted the dialectic of marriage and friendship? The customs of scholars, businessmen, artists, artisans — have they found their thinkers? There is so much in them to think about! Everything that humans have viewed until now as the ‘conditions of their existence’ and all the reason, passion, and superstition that such a view involves — has this been researched exhaustively? To observe how differently the human drives have grown and still could grow depending on the moral climate — that alone involves too much work for even the most industrious; it would require whole generations, and generations of scholars who would collaborate systematically, to exhaust the points of view and the material. The same applies to the demonstration of the reasons for the variety of moral climates (‘why does the sun of one fundamental moral judgement and primary value-standard shine here — and another one there?’). Yet another new project would be to determine the erroneousness of all these reasons and the whole essence of moral judgements to date. If all these jobs were done, the most delicate question of all would emerge in the foreground: whether science is able to furnish goals of action after having proved that it can take such goals away and annihilate them; and then an experimenting would be in order, in which every kind of heroism could find satisfaction — an experimenting that might last for centuries and eclipse all the great projects and sacrifices of history to date. So far, science has not yet built its cyclops-buildings; but the time for that will come, too.

Now we see a call for a bifocally directed cyclopeanism.

This reads to me, not like a description of the future, but of the recent past. It reads like a description of Cold War academia, before the West lost its best frenemy and collapsed into lassitude, which then deteriorated into the casually suicidal nihilsm of our denatured, dispirited, anomic proclass.

The last quotation is from Beyond Good and Evil:

Pity in a man of knowledge seems almost ludicrous, like sensitive hands on a Cyclops.

I will conclude this quotation chord with an aphorism of my own,

Conflict divides the world into four halves.

Or two halves, if you are a cyclops.


Often in qualitative design research we will talk about how we thicken the What with insights into the Why.

The classic example we give is the difference between a blink and a wink. The former is a physical thin description. The latter adds thickness of the meaning behind the eye movement. Thickness is an attempt to say depth without all the spiritual and psychological pretensions.

The cyclops just wants the certainty of blink counts. And this counting necessary. But is not sufficient.


With this work I’m being forced to do, which occupies all my time and daytime headspace, it takes an entire morning to remember who I am.

Re + member. <— wink wink wink wink wink

Red Card

There is room for disagreement on immigration policy.

As a staunch agonist, I honor even extreme, bitter conflict on such issues.

Those who disagree with current policy have every right to protest it publicly.

There should be less room around enforcement of current policy. Policies are designed to narrow possibilities into practical particulars of enforcement.

Protesting policy by actively interfering with its enforcement is a dangerous line to cross, if we wish to preserve rule of law, which is a fundamental precondition of liberal democracy.

But enforcement outside the bounds of policy is at least equally dangerous, and repugnant to any decent citizen of a liberal democracy.

Civil rights are non-negotiable and sacred.

This is why I have donated to the Red Card Campaign, and why I think every decent American liberal or conservative, ought to donate, too.


I am compelled to letterpress print Red Cards. All sacred ideas call me to the press.

Mission mistatement

I am still coping in my usual way, by bludgeoning my angst with my philosopher’s stone.

If the below reads like diary logorrhea, that is because it is. I don’t know why I can’t just keep a private diary like a normal person. My diary is powered by confessional exhibitionism. Dignity is not my lot.


In design, we work in teams to make things for groups of people.

Each team member has significant differences in how they experience, understand and respond to the world.

Each person for whom the team designs also experiences, understands and responds to the world differently.

If we stay suspended in the wordworld, many of these differences slide by us without notice. Imprecision, inattention, synonyms, vapid jargon coat language with social grease, and keep things slippery and smooth.

Designers, however, live under the Iron Law of Pragmatism:

In order to ascertain the meaning of an intellectual conception one should consider what practical consequences might conceivably result by necessity from the truth of that conception; and the sum of these consequences will constitute the entire meaning of the conception.

One of my dear designer friends summarizes this as “…and therefore?” We designers must body forth the myriad therefores blackboxed inside abstract words as concrete things: visualizations, approaches, plans of action, prototypes, artifacts, new social arrangements — things that will be put to the test.

As soon as abstract words are applied and translated into concrete things, things get abruptly solid, resistant, obtrusive, abrasive, disturbing, distressing.

The making and doing of concrete things is where differences manifest, and manifest hard.

These differences in experience, understanding and response and — even more dramatically, the (meta)differences in how we (meta)experience, (meta)understand and (meta)respond to the experiences, understandings and responses of other people — painfully and dramatically manifested in the practical — all this is the everyday hell of the life of a designer.


Designers live in a hell of subjective difference refracted through incompatible objectivities, conflicting values, spastically dis-concerted responses.

And this hell is made exponentially harder by non-designers who refuse to accept these differences as a point of departure for design work.

These non-designers refuse to do their work outside their own private workshop paradise of their own objective certainty, their own rigid conceptions of objectivity and judgments of proper conduct, methodological rigor and quality.

These non-designers are happy to work on design problems, as long as they have everything their own way, following the laws of their own private paradise — which is precisely the opposite of how design proceeds.

It has been fashionable for some time for self-proclaimed designers to self-efface and flatter others by claiming that “everyone designs” and therefore “everyone is a designer.” This is horseshit. Many professional designers aren’t even designers.

Few people can tolerate the hell designers must navigate to do their work.

And even designers have limits. Any Atlas will, at some point, buckle, when one too many uncooperative paradises has been piled on his shoulders.


When people naively speak of a given, self-evident, objective truth of a given, self-evident, objective reality, implying an absolute objective truth — whether metaphysical or “ontological” or spiritual or social or scientific or technical or psychological — any designer who aspires to etiquette must stifle sarcasm.

Absolute objective truth is an oxymoron.

And objectivity is neither given, nor universal.

Establishing shared objectivity is hard work.


What is the origin of these differences in experience and response?

Faith.

Faith is the purely subjective background of all objectivity.

Faith is the tacit metaphysical ground that generates our uncannily divergent ontologies

The subjective being of faith is known only by its objective fruit.

Faith bodies forth objective fruit that — for those with eyes to see it, ears to hear it, skin to feel it, tongues to taste it, noses to smell it, souls to intuit it — indicates a world of origin.

A faith enworlds a given portion of reality.


Design is a metafaith and metaenworldment that deals in faiths and enworldments and works to reshape them and make them sharable.

That is our mission.

The world needs design so badly it rejects design.