Category Archives: Philosophy

Morality, good and evil

The properties of objects generally remain constant or change predictably according to rules.

The properties of subjects may be constant or at least predictable, but they are also capable of drastic and seemingly arbitrary change. Change can come with little warning. When change comes it can alter the qualities of a subject so radically that the subject can even become unrecognizable. People say “you’ve become a stranger” or “I don’t know you anymore.”

If objects were like subjects a glass of water weighing a few ounces today could weigh fifty pounds tomorrow. The glass and its contents could simply vanish.

It would be difficult to exist in a world where this happened. But consider this: Our fellow subjects, capable of such arbitrary change, are (at least normally) what matters most to us in the world. To a large extent we are nourished, supported and sustained by our relationships to other subjects.

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Behavioral disciplines gives subjects constancy and predictability. They provide assurance to those who love us, depend on us, or simply co-inhabit the world with us that we will remain with them as who we are, neither withdrawing nor encroaching in any way that harms them. It stabilizes our shared inter-subjective social world to levels approaching that of our shared objective one.

When I discuss morality and ethics as something good, this goal of behavioral discipline is one I have in mind.

When I attack morality I am attacking something different: the claim of one person to the right not only to require another person to be reliably and usefully what they are but to decide for them what they ought to be and how they ought to be useful. To the degree a morality justifies regarding another person in predominantly functional terms to the exclusion of subjective considerations – that the morality demands of other subjects not only the stability of objects but also the passivity of objects – I regard that morality as illegitimate. The extreme of moral illegitimacy, where subjective considerations are completely eclipsed by functional ones is evil.

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To regard another subject subjectively is to regard the subject as essentially a subject: the center of a world that overlaps one’s own. The essence of morality is response to transcendent subjectivity. It begins with the acknowledgment of Namaste, and actualizes through living, enduring, mutually-beneficial relationship. In a mutually-beneficial relationship all members of the relationship feel improved by their own standards for participating in the relationship.

In mid-life…

In media vita (In mid-life). — No, life has not disappointed me! On the contrary, I find it truer, more desirable and mysterious every year, – ever since the day when the great liberator came to me, the idea that life could be an experiment of the seeker for knowledge – and not a duty, not a calamity, not a trickery! – And knowledge itself: let it be something else for others, for example, a bed to rest on, or the way to such a bed, or a diversion, or a form of leisure, – for me it is a world of dangers and victories in which heroic feelings, too, find places to dance and play. ‘Life as a means to knowledge’ – with this principle in one’s heart one can live not only boldly but even gaily and laugh gaily, too! And who knows how to laugh anyway and live well if he does not first know a good deal about war and victory?” – Nietzsche

Some Christopher Alexander

This passage from Christopher Alexander’s Timeless Way of Building changed my life:

A man is alive when he is wholehearted, true to himself, true to his own inner forces, and able to act freely according to the nature of the situations he is in.

To be happy, and to be alive, in this sense, are almost the same. Of course, a man who is alive, is not always happy in the sense of feeling pleasant; experiences of joy are balanced by experiences of sorrow. But the experiences are all deeply felt; and above all, the man is whole and conscious of being real.

To be alive in this sense, is not a matter of suppressing some forces or tendencies, at the expense of others; it is a state of being in which all forces which arise in a man can find expression; he lives in balance among the forces which arise in him; he is unique as the pattern of forces which arise is unique; he is at peace, since there are no disturbances created by underground forces which have no outlet at one with himself and his surroundings.

This state cannot be reached merely by inner work.

There is a myth, sometimes widespread, that a person need do only inner work, in order to be alive like this; that a man is entirely responsible for his own problems; and that to cure himself he need only change himself. This teaching has some value, since it is so easy for a man to imagine that his problems are caused by “others.” But it is a one-sided and mistaken view which also maintains the arrogance of the belief that the individual is self-sufficient and not dependent in any essential way on his surroundings.

The fact is, a person is so far formed by his surroundings, that his state of harmony depends entirely on his harmony with his surroundings.

Some kinds of physical and social circumstances help a person come to life. Others make it very difficult.

The rest is great, too.

Random patriotic thoughts

Intention – a “why” – is an ethical question and is always future-tense, even if an intention in question occurred in the past. To understand a past intention is to reconstruct its future.

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An idea from Dewey’s Freedom and Culture that’s stuck with me: “We cannot continue the idea that human nature when left to itself, when freed from external arbitrary restrictions, will tend to the production of democratic institutions that work successfully. We have now to state the issue from the other side. We have to see that democracy means the belief that humanistic culture should prevail; we should be frank and open in our recognition that the proposition is a moral one — like any idea that concerns what should be.

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Systems thinking is about taking responsibility not only for yourself but also for your determining conditions. It means taking an active stance toward your factical situation. It means acknowledging that much “inner work” must be done in one’s “outer world”.

It involves knowing the boundary: the ontologically peculiar region between where you as an autonomous being ends and the conditions that contain, exceed and determine you begin. Conditional determinations are strange and indirect in their effects and they defeat reductionist modes of thought.

The interplay is nonlinear. You change the conditions, you change the self who changes the conditions.

Perhaps many romantic and poetic intuitions are pre-thoughts lacking the right intellectual tools for practical understanding.

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Pragmatism appears deep only to those who think deeply. To everyone else, it just looks like mere expedience, arbitrary relativism, anti-spiritualism, chaos and superficiality.

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I’ve been reading American Pragmatists in the morning and Obama’s Audacity of Hope at night. A romantic and poetic intuition to play with: What if the USA can be loved – not despite its philistinism – but philosophically and culturally? What if the USA is on the verge of waking up to its own world-historic philosophical importance, which is so elusive that it looks pedestrian to the untrained eye, even/especially to those versed in European esoteric metaphysics and to their exoteric dupes, the rank-and-file American patriots who love the USA generically (as any Roman loved Rome, as any Nazi loved Germany?

Perhaps no civilization since ancient Greece has had something so philosophically revolutionary in its womb.

Repost from my old journal (4/1/06)

For the last week, I’ve been reading Richard Bernstein’s Beyond Objectivism and Relativism: Science, Hermeneutics, and Praxis.

Bernstein’s discussion of Kuhn’s concept of paradigm shift, specifically the difficulties that arise in conversation between representatives of incommensurable frameworks, has been valuable.

I’ve had an unusually high number of painful conversations in the last four years, and I’m getting a clearer picture of why this is happening. Inter-paradigmatic conversations are intrinsically intellectually demanding and anxiety-provoking, even for those who love them. I am becoming increasingly aware that my taste for this kind of conversation is not only uncommon, but perverse. It has occurred to me that the sort of reaction I get when I attempt to engage people in these conversations is a natural self-defense of society, similar to a body’s response to a disease.

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I can be buddies with nearly anyone, as long as I am polite enough not to try to establish a friendship with him. The catch is, if I sense that someone could be my friend but nonetheless insists on remaining a buddy, I don’t want to associate with him at all.

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I’ve been fixated on the doctrine of “the death of the author” since Wednesday. Something about it offends me deeply. It’s burst into a full-blown problem. I have managed to clarify it enough that maybe I’ll get some relief from it.

Here is what I’ve come up with: Refusing to try to understand the author and his intent as fully as possible, and making this refusal a principle, is to formally seal oneself within one’s own paradigmatic horizons.

If this were limited only to the act of reading it would be detestable enough, but I think here reading signifies far more than reading – and extends inevitably to listening – the receptive element of relationship.

For me, relationship itself is reconciliation of paradigms – the enclosing of author and reader, speaker-listener and listener-speaker, within a shared horizon that encompasses both participants. Without this receptivity to the being of another, love is impossible.

What usually happens in relationships (and in conversations) is a sort of “parallel play” where one listener collages an image of the other (or of the other’s idea) out of whatever psychic clippings he has on hand, and tries as hard as possible to ignore the discrepancies between his image and the actuality of the other.

This appears at first glance to be a gentle approximation assembled roughly due to limited time and access to data. Unfortunately, I’ve been stupid enough to test this appearance. What I’ve found is that it is very similar in structure to another of my bête noire concepts, “responsible freedom” – that illusory “freedom” that survives as long as you don’t exercise that freedom as if it were your right. Similarly, these approximate friend-images depend on polite falsifications – “masks”. (One of the more horrible suspicions I’ve entertained is that all freedom is to some degree “responsible freedom, and that all love is to some degree mask.)

What this means is if you are too different from another person, and this person feels dependent on his paradigm for his own sense of security, self-esteem, mastery or purpose, that person is likely to falsify his image of you in order to protect his paradigm. Press more, and he will attack you – with his image of you, sometimes with unexpected ferocity.

This is what I call “spiritual injustice”. Spiritual justice is the will to understand each person from his own perspective; spiritual injustice is the willingness to misrepresent a person to make him fit within one’s own perspective.

Seen from this angle, the doctrine of “the author is dead” is nothing more than making a virtue of systematic spiritual injustice.

This is why the doctrine of “the author is dead” is personally offensive to me: To declare the author dead is tantamount to saying “I do not want to know you.” Without the sincere desire to know the other – however incompletely realized in practice – there is no friendship, and no possibility of love. Weirdly, in my experience it’s most unjust people who see themselves as most “loving”.

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Politically “the author is dead” is also dangerous. Consider the spirit that dominates the world right now – Two paradigms: theocratism (the marriage of a dominant machiavellianism and a submissive religiostic fundamentalism) and liberalism (in the commonly used sense) distort one another’s images into strawmen.

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Getting back to Bernstein’s book, my hope is that by studying the phenomenon of paradigm shift I can have more justice toward injustice. I believe this is the supreme structure of virtue: the ouroboros. When justice has justice for injustice it is most sublimely just; when love loves the loveless it is the most sublime love; when the rational understands the irrational; beauty sees the beauty in hideousness, etc.

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A very tentative hypothesis: Understanding the term “ontological hermeneutics” might require a conversion experience – living through at least once the process of an invisible background becoming a foreground against a new background. Until then, hermeneutics remains an “external” or “Apollinian” study of perspective focusing mostly on effects of context on opinion.

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What most people call “Christianity” might very well be a spiritual injustice perpetrated against Christ – and the perpetual process of overcoming that injustice. By that I mean overcoming the injustices against Christ who spoke the parables, fed the hungry and healed the sick at least as much as I mean overcoming the injustice of killing the Christ on the cross. Only Christ can have justice for Christ.

Another version of the same diagram

I’ve been struggling with the same inchoate problem since early 2006. It appears to center on the meaning of the I Ching trigrams, but in fact the I Ching has only provided a form for approaching the problem. The interest I’ve have in the I Ching has been a by-product of struggling with this problem.

One thing I’ve noticed is that my interest in trigrams seems to move in step with my interest in pragmatist philosophy. I think what the trigrams mean is best accounted for in pragmatist terms. The trigrams are better understood in terms of how they are used than by what they represent. The use of the triads is unification and stabilization of the experiential flux. The trigrams are a typology of interpretive schemas used to unify experience.

Securing reality

This quote by C. S. Peirce always belongs with this diagram:

“Philosophy ought to imitate the successful sciences in its methods, so far as to proceed only from tangible premisses which can be subjected to careful scrutiny, and to trust rather to the multitude and variety of its arguments than to the conclusiveness of any one. Its reasoning should not form a chain which is no stronger than its weakest link, but a cable whose fibers may be ever so slender, provided they are sufficiently numerous and intimately connected.”

Plan for a short video clip

An animated depiction of individual and collective attention (intended as information design, not as art):

The scene is a large room with a table in the middle. It appears to be night time, the whole thing is filmed in shades of dark gray and black.

A young woman walks into the room, surrounded by two amorphous blobs of illumination, a dim larger one that expands and contracts smoothly and a brighter one that encases her body but flares and darts out in tendrils, sometimes several at once. When the woman walks into the room the brightness initially shoots around the room illuminating various objects, with the dim light seeps behind, gradually filling out the room. She sits at the table.

A young man walks into the room, also encased with two blobs of illumination. His light has a different character. His dim light stays closer to his body and holds a spherical shape. It tends to contract. His bright light moves more slowly and systematically than the woman’s. Where the woman’s brightness moves in abrupt, multiple streams the man’s tends to stay in a single, broader and smoother stream.

When the man sees the woman, his light immediately stops moving about and concentrates entirely on her, leaving his own body entirely.

Shortly after the woman spots the man. Her light extends from herself out toward him and then, following his light, the brightness traces back to herself, so her own body and his body are brightly illuminated with a connecting strand of light. Her dimmer light continues to illuminate the whole room, while his dimmer light contracts around the woman and the table, contracting even further as he sits down with her and begins to talk.

As they talk their lights move together in a sort of dance. Her bright light continues to dart out around around the room, and his follows behind. Sometimes his bright light moves upward, straight overhead, apparently on no object at all. Hers shoots along his line, then darts away, hitting random spots in the room simultaneously, then returning, leaving, weaving. Occasionally their lights converge and move together back and forth, alternating between the man and the woman, then the lights diverge again.

A third person walks up to the table and sets an object on it. The lights center around the object and begin to synchronize until the two brighter lights appear to be a single light with waves moving around its edges and the two dimmer lights blur into a gradation.

Dewey’s Hegelian moves

Dewey’s primary move appears to be the Hegelian dialectic (thesis / antithesis / synthesis ). An example of this move is his analysis of Marxism and Libertarianism. He saw the two of them opposed within a common assumption that collective human action is predominantly economic in nature. Within this view socialism appears to exist along the continuum between the extremes. Dewey, however, places socialism outside the continuum, for the reason that it acknowledges the existence and legitimacy of other forces which influence collective human life both at the individual and coordinated-collective (a.k.a. political) scale.

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I tried to draw the Hegelian dialectic structure before I knew Hegel (or Kant, or probably someone else) had invented it. I called it a “duodualism” diagram.

Duodualism

After I drew it, I began to see the form everywhere in both in ideas and in symbolism (for instance in the Carthusian cross).

My (mis)use of the term angst

Heidegger saw angst as the response of a being (Dasein) facing the certainty of death. I don’t know if Heidegger would have agreed with how I’ve extended his concept of angst. I understand all being as composite. Being is composed of beings, and it is the composing of being. Any being at any scale facing its demise experiences angst, and this demise does not have any necessary connection to biological death.

Through this interpretation of angst I connect Heidegger to Kuhn. The resistence of normal science to revolutionary science is not hatred of the novel, but the destruction to the familiar required to order the unfamiliar within a new scientific paradigm. I extend this also to practical paradigms (the breaking of habits) and poetic paradigms (the changing of spiritual vision or cultural tastes).

This is one of those intellectual moves (or “dances”) I half picked up, half invented and started using without explicitly acknowledging the modifications I made.

Involvement and alienation

Involvement (being involved) – ORIGIN late Middle English (in the senses  of enfold and entangle): from Latin involvere, from in– ‘into’ + volvere ‘to roll.’

Responsibility (being responsible) – ORIGIN late 16th cent. in the sense of answering to, corresponding: from obsolete French, from Latin respons– ‘answered, offered in return,’ from the verb respondere.

Absolution (being absolved) – ORIGIN late Middle English : from Latin absolvere ‘set free, acquit,’ from ab– ‘from’ + solvere ‘loosen.’

Alienation (being made an alien) – ORIGIN Middle English : via Old French from Latin alienus ‘belonging to another,’ from alius ‘other.’
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It is interesting to notice where in society a particular person sees himself as a participant in something to which he belongs versus where he sees himself acted upon by something apart from themselves (to slightly misuse Heidegger’s term, a “They”).

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It seems likely that what defines a person’s political stance on the legitimacy of economic versus political power to regulate collective action is his sense of competence or incompetence (and vulnerability) in the respective social sphere. A person is likely to take responsibility where he is confident of his abilities and to feel alienated where he lacks confidence. A crude typology, based on this framing:

  • Economic monist: The person who regards himself as a participant in economic life (an employee or employer) but views political organization (government) as something alien which corrupts, oppresses and/or impinges.
  • Political monist: The person who regards himself as a participant in political life (a citizen or activist, working at anything from the neighborhood to international scale) but views economic organization (often the corporation) as something alien which corrupts, oppresses and/or impinges.
  • Social nihilist: The person who regards himself as an individual trying to live his own life with minimal economic and political impingement.
  • Social pluralist: The person regards himself as a community leader, working politically and economically to control the condition of his own, his family’s and his community’s life.

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There are other examples of alienation. There are those who feel that history goes on entirely outside of themselves. There are also those who believe God is a being who exists outside of apart from themselves. Finally, some people think friend exists outside of and apart from themselves.

Relating to the past

I make a distinction between remembering, recollecting and recalling. Remembering is reproducing on demand the content of memory. Recollecting is assembling disconnected memories into something coherent. Recalling is evoking immemorable meaning and filling the hollowness of memory.

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Yin is remembered and recollected. Yang remembers, recollects memories and recalls.

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Reading is to remember.

Comprehension is to recollect.

Hermeneutics is to recall.

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Facts are remembered.

Arguments are comprehended.

Meaning is understood.

Edwin Muir – “The Animals”

They do not live in the world,
Are not in time and space.
From birth to death hurled
No word do they have, not one
To plant a foot upon,
Were never in any place.

For with names the world was called
Out of the empty air,
With names was built and walled,
Line and circle and square,
Dust and emerald;
Snatched from deceiving death
By the articulate breath.

But these have never trod
Twice the familiar track,
Never never turned back
Into the memoried day.
All is new and near
In the unchanging Here
Of the fifth great day of God,
That shall remain the same,
Never shall pass away.

On the sixth day we came.

Edwin Muir

More Dewey

Also from Freedom and Culture:

The greatest practical inconsistency that would be revealed by searching our own habitual attitudes is probably one between the democratic method of forming opinions in political matters and the methods in common use in forming beliefs in other subjects. In theory, the democratic method is persuasion through public discussion carried on not only in legislative halls but in the press, private conversations and public assemblies. The substitution of ballots for bullets, of the right to vote for the lash, is an expression of the will to substitute the method of discussion for the method of coercion. With all its defects and partialities in determination of political decisions, it has worked to keep factional disputes within bounds, to an extent that was incredible a century or more ago. While Carlyle could bring his gift of satire into play in ridiculing the notion that men by talking to and at each other in an assembly hall can settle what is true in social affairs any more than they can settle what is true in the multiplication table, he failed to see that if men had been using clubs to maim and kill one another to decide the product of 7 times 7, there would have been sound reasons for appealing to discussion and persuasion even in the latter case. The fundamental reply is that social “truths” are so unlike mathematical truths that unanimity of uniform belief is possible in respect to the former only when a dictator has the power to tell others what they must believe — or profess they believe. The adjustment of interests demands that diverse interests have a chance to articulate themselves.

The real trouble is that there is an intrinsic split in our habitual attitudes when we profess to depend upon discussion and persuasion in politics and then systematically depend upon other methods in reaching conclusions in matters of morals and religion, or in anything where we depend upon a person or group possessed of “authority.” We do not have to go to theological matters to find examples. In homes and in schools, the places where the essentials of character are supposed to be formed, the usual procedure is settlement of issues, intellectual and moral, by appeal to the “authority” of parent, teacher, or textbook. Dispositions formed under such conditions are so inconsistent with the democratic method that in a crisis they may be aroused to act in positively anti-democratic ways for anti-democratic ends; just as resort to coercive force and suppression of civil liberties are readily palliated in nominally democratic communities when the cry is raised that “law and order” are threatened.

 

Willing vs projecting

Dewey (from Freedom and Culture):

The present predicament may be stated as follows: Democracy does involve a belief that political institutions and law be such as to take fundamental account of human nature. They must give it freer play than any non-democratic institutions. At the same time, the theory, legalistic and moralistic, about human nature that has been used to expound and justify this reliance upon human nature has proved inadequate. Upon the legal and political side, during the nineteenth century it was progressively overloaded with ideas and practices which have more to do with business carried on for profit than with democracy. On the moralistic side, it has tended to substitute emotional exhortation to act in accord with the Golden Rule for the discipline and the control afforded by incorporation of democratic ideals into all the relations of life. Because of lack of an adequate theory of human nature in its relations to democracy, attachment to democratic ends and methods has tended to become a matter of tradition and habit — an excellent thing as far as it goes, but when it becomes routine is easily undermined when change of conditions changes other habits.

Were I to say that democracy needs a new psychology of human nature, one adequate to the heavy demands put upon it by foreign and domestic conditions, I might be taken to utter an academic irrelevancy. But if the remark is understood to mean that democracy has always been allied with humanism, with faith in the potentialities of human nature, and that the present need is vigorous reassertion of this faith, developed in relevant ideas and manifested in practical attitudes, it but continues the American tradition. For belief in the “common man” has no significance save as an expression of belief in the intimate and vital connection of democracy and human nature.

We cannot continue the idea that human nature when left to itself, when freed from external arbitrary restrictions, will tend to the production of democratic institutions that work successfully. We have now to state the issue from the other side. We have to see that democracy means the belief that humanistic culture should prevail; we should be frank and open in our recognition that the proposition is a moral one — like any idea that concerns what should be.

Strange as it seems to us, democracy is challenged by totalitarian states of the Fascist variety on moral grounds just as it is challenged by totalitarianisms of the left on economic grounds. We may be able to defend democracy on the latter score, as far as comparative conditions are involved, since up to the present at least the Union of Soviet Socialist Republics has not “caught up” with us, much less “surpassed” us, in material affairs. But defense against the other type of totalitarianism (and perhaps in the end against also the Marxist type) requires a positive and courageous constructive awakening to the significance of faith in human nature for development of every phase of our culture:science, art, education, morals and religion, as well as politics and economics. No matter how uniform and constant human nature is in the abstract, the conditions within which and upon which it operates have changed so greatly since political democracy was established among us, that democracy cannot now depend upon or be expressed in political institutions alone. We cannot even be certain that they and their legal accompaniments are actually democratic at the present time — for democracy is expressed in the attitudes of human beings and is measured by consequences produced in their lives.

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Nietzsche:

“Whoever does not know how to lay his will into things, at least lays some meaning into them: that means, he has the faith that they already obey a will (principle of ‘faith’).”

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1) Is ethics (as a branch of philosophy) the practice of learning how to lay one’s will into things?

2) I still consider my typology of behavioral disciplines (morals, moralism, ethics and behavior aesthetics) valid, but my (ethical?) attitude toward them may be shifting.

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(Much of what I’ve written below is based on second-hand information on Leo Strauss, and it very well might be wrong. I’ve only read one essay by Leo Strauss, and it was a non-political one. It was actually pretty amazing.)

As I understand it, the fundamental conflict between the Straussians (the school of philosophy upon which Neoconservatism was founded) and the Pragmatists (the school of philosophy upon which Progressivism appears to have been founded) boils down to attitudes toward Natural Rights, the conception of human rights that sees them as metaphysically belonging to human nature within the natural order in general.

I believe both sides agree that Natural Right is a mythical feature within American culture, but they disagree on the practical value of the belief. My understanding is that the Straussians believe the myth is a necessary one, required for the continuance of America as we know it, culturally and politically, because the masses require a metaphysical externalization of morality in order to accept it as valid.

The Pragmatists on the other hand consider the belief an obsolete superstition that must be overcome and replaced with a truer and more resilient concept – that we choose to uphold democracy and freedom simply because we – Americans, in particular – experience it as good and worth preserving for its intrinsic value and the intrinsic value of the constellation of values associated with it. This value needs no further metaphysical validation.

A very important consequence of belief in natural rights is the belief that democracy is simply what happens when obstacles to its realization are removed. When democracy is offered, human nature kicks in and the choice is automatic. The Pragmatist believes that democratic values are cultural, and even the desire for democracy must be cultivated. Further, the continuance of democracy depends not only on the absence of tyrants and democratic political mechanisms and institutions, but most of all on cultivation of democratic attitudes and skills.

What is unnerving about the Straussians is their (reputed) willingness to propagate myths in which they do not themselves believe (or to put it more nicely, telling “noble lies”). Which of the Neoconservatives were actually Straussians, speaking disingenuously (nobly lying) about Freedom, and which Neoconservatives were noble dupes of Straussians? Which Republicans really believed Democracy would be embraced in the Middle East despite the nonexistence of a supporting cultural context, and what were the ones who knew better trying to accomplish over there – or over here?

I’m strongly considering reading Strauss’s Natural Right and History to see if I have Strauss anywhere close to right.

 

Why design testing encourages invention

The importance of judgment in design (as opposed to art) is secondary to inventiveness. That does not mean judgment is unimportant, but that when objective tests of a design’s functionality are available the importance of knowing what will and won’t work is partially supplanted by the testing. When testing is available the role of judgment is to eliminate obviously nonviable designs and to choose among the viable candidates the design most likely to test well. But neither native judgment nor testing is generative. The scope of testable possibilities is determined by the inventiveness of a designer.

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Especially in competitive situations, where solidly usable and useful options already exist for users, and some other differentiating advantage is necessary, a designer capable of imagining many coherent approaches that possess the right qualities (qualities that intersect with the spirit of the brand and the desires of the target users) is more valuable than one who generates reliable, unimaginative ones. The availability of testing means designers are free to try new approaches at a much lower risk than full implementation trial-and-error.

In fact, designers are now not only free but increasingly obligated to take risky new approaches, precisely because the availability of testing has made good usefulness and usability the norm. The first two-dimensions of experience, which are easily attainable through method, are now just table stakes. Knowledge of methodology is no longer enough. Inventiveness supplies the differentiating third dimension of on-brand desirability, and that is a matter of talent as well as technique. To be competitive in the new environment a designer must know how to generate useful and usable experiences that are also both desirable and deeply on-brand. It is easy to be superficially on brand, by looking cool/professional/appealing within the bounds of graphic standards. To be deeply, behaviorally on brand means to execute every apparent and behavioral detail with precisely the right style. It isn’t enough to dress the part of on-brand desirability, or even just to act it. The design must be the brand authentically, and in positive relationship with the user.

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Culturally, the availability of usability testing is great news for designers. If you were to survey designers on the most and least pleasant aspects of their job, ideation would certainly fall on the “most pleasant” end of the spectrum and arguing with clients over matters of judgment would land at the extreme of “least pleasant”. Testing can foster a spirit of collaboration, where the ultimate questions of functionality are settled in laboratory experiments, as opposed to in conference room conflicts where in reality the designer is close to powerless. The question is no longer “which of us is more qualified to know what will work?” or “which of us is the ultimate decider?” but rather, “which design should we try first?” The latter is a much more enjoyable conversation.

This pertains not only to usability. Usefulness is even more easily tested. Desirability and conformity to brand are slightly more difficult to test, but not excessively difficult.