When children engage in repetitive play, it generates habits of personhood. It is important to be patient and allow them to be repetitive, however tedious it might feel after the zillionth repetition. I find it helpful to meditate on what kind of adulthood might grow from whatever habits form in various kinds of repetitive play.
The analogue for adults is ritual. Rituals can be intentional, such as religious observances, or secular (or semi-secular) routines like exercise or other practical self-maintenance activities. Or they can be accidental, like habitually consuming certain kinds of media, playing games or performing routinized work tasks.
Prayers are verbal-mental rituals. They bring us back to a way of understanding the world along with the emotional attitudes that naturally attend that understanding. Obsessive-compulsive thoughts are a kind of involuntary prayer. Reading challenging books and having challenging conversations can also be prayer.
We also have social rituals that shape our collective existence. Ethnomethods are the meaning-making social habits we use to be understood and to understand others in any given social setting. Nearly all ethnomethods function unconsciously and recede into the background of social life, unless they are not followed, at which point things become awkward or tense. Ethnomethods are a little like well-designed tools, which disappear in use. (Design researchers who know the history of their craft know that much of what we do is rooted less in anthropology than in ethnomethodology, the systematic study of ethnomethods. Lucy Suchman pioneered thinking of physical artifacts as social actors woven into the ethnomethodic social workings of their use contexts. It is sometimes very helpful to think of design flaws as a kind of ethomethodic breach objects commit. Maybe it would be better to reverse what I said. Well-designed tools disappear into the background like ethnomethods, because, in fact, they are materialized ethnomethods,)
Ethnomethods are also verbal and mental. To participate in social sense, we adopt a certain collective vocabulary and logic, and this becomes the conventional wisdom of the group.
I’m flaky enough to believe ethnomethods (enacted by humans and nonhuman) enable distributed cognitive processes that are a conscious being of a group. This seems less far-fetched, once we observe and take seriously how each person’s own mind exhibits intellectual polycentrism among factions and alliances (complexes) within one’s own mind, but that somehow this polycentrism creates a nebulous center who is each person’s I. What shouldn’t this same intra-self consciousness-generating social dynamic be possible between people and generate consciousness that transcends any one of us? I think it is not only possible, I experience it as actual.* (If you like this line of thought, see the extra-extra-flaky note below.)
These verbal and mental ethnomethods are enacted in official communications of organizations; in these cases, they function like group prayer. The mental ethnomethods are repeated in popular news and entertainment media, and then we repeat them in our own conversation. This same vocabulary and logic is, more often than not, adopted by individuals, made habitual through repeated use and internalized as truth.
Like all ethnomenthods, if a person does not participate in verbal and mental ethnomethods, and insists on using idiosyncratic or disharmonious vocabulary or logics, they will create confusion, awkwardness and strain. Severe breaches of verbal and mental ethnomethods have been treated with hemlock.
Our deeply-engained ethnomethods and personal babits are self-generating activities. Whatever we repeat shapes our first-person being — let’s call it first-personality — which in turn shapes our third-person being — our third-personality, or persona — and how we perceive it.
- Extra-extra-flaky note: For me, super-personal consciousness (also known as egregores) are not a matter of speculation, but is, in fact, a given feature of reality, as manifestly real as gravity.
And I’ll disclose right now — I’m feeling reckless, so why not? — that as service designers, we are intentional shapers of social arrangements within organizations. We attempt to create stable, mutually-beneficial interactions among people through modifications of physical artifacts (touchpoints), processes, policies and social roles.
This means that, whether we know it or like it, we in the egregore summoning business.
I got ever-so-slightly recognized (and I mean almost not at all) in some service design circles for pointing out that the essential medium of service design is organizations. An organization as a discrete social entity. As a disciple of Bruno Latour, I define “social” very broadly, and include within its scope not only humans but everything that supports a social order. Anything social is a human-nonhuman hybrid.
The medium we work with is social — organizations. But what do we actually aim to produce when we design in an organizational medium?
Monocentric designers (UXers, visual, interaction, communication, product designers) often say that, whatever medium they work in, the goal is to produce experiences — individual experiences.
Polycentric designers produce collective experiences, in which each of us partakes as participants, each with their own individual experience.
Right now, service design is heading into a new formalistic phase. It is probably necessary. But we must not lose the inward and qualitative whole as we focus on quantifiable parts.