The highest achievements of humanity stand upon mutuality. Mutuality is for the mutual.
Ethics belong to an ethos. Ethics are the participatory norms of those who belong to some particular ethos.
When enemies of an ethos demand ethical consistency from those belonging to an ethos, even as they attempt to undermine, weaken or destroy that ethos, they use an ethic against itself.
Imagine a horde of hooligans flooding the tennis courts of Wimbledon. When the players, referees and spectators try to drive them out of the stadium, the hooligans howl accusations of hypocrisy. “If you really loved tennis, you would adhere to the rules of tennis, and drive us out with better and better tennis playing! See? You are no better than us. You are hooligans, too!”
The rest of the world agrees, but takes it further: The tennis crowd is even worse than hooligans. We expect more from elite athletes and connoisseurs of such a refined sport. Hooligans are just noble savages, doing what hooligans do. Who are we to judge them? Who are we to tell them where they can and can’t be, and what they can and can’t do? Tennis players, though, are like us, and we expect them to live up to our high moral and intellectual standards. Maybe even higher! When tennis players use their rackets as weapons, that is truly a betrayal of the ideals of tennis — and to our own.
So Wimbledon is condemned by the officials of the Olympics, and sports officials around the world. Social media goes crazy over pictures of the brutality of the eviction and on and on. Wimbledon is boycotted. Before long, tennis courts and vandalized, tennis players are threatened, assaulted and abused. Soon nobody even wants to wear tennis shoes in public anymore.
The entire world of tennis suffers because of the brutality of Wimbledon security guards. And the fact that tennis players think Wimbledon is above criticism only makes it worse.
I have no idea at all why I got so intense about this analogy.
I suppose it is because this to me is real. Very real.
Maybe it is because I am a designer who is entirely dependent on how people around me participate in the projects I work on.
When we initiate a projects, we attempt to initiate our client collaborators into a new way of working, and establish a design ethos around the project. If we succeed, we can do great work.
But if we fail at this — if our project participants refuse to participate in design processes — we are no longer able to play the game of design. We might be able to flex and contort and pivot and get some kind of work done, but we are no longer doing what we agreed to do. And this is fine if we are good at doing all these other kinds of work. If we are excellent logistics managers, business analysts, process engineers and so on, this is unpleasant but doable.
But if we are designers who approach everything as design, and this is how we cope with practical matters, we are deprived of what is needed not only to flourish but to cope at all.
And to be told, “just design harder and harder, better and better” is a demoralizing insult.
Just play tennis better and better, be extra, extra punctilious about playing by the rules, and eventually the hooligans will see what we are doing, and choose to clear off the courts. Then they might eventually even learn to love our sport. We must have enough faith in our way that we keep playing even when our courts are crowded with people who loathe tennis and tennis players.
Design is not only a set of design techniques, or a design method for effective use of techniques in concert, or a design theory upon which method is grounded, or a design praxis of reflective practice and applied theory, or a tacit design way resulting from a life of deep design praxis. It is all of these, of course, but more than that design is an ethos, which depends on a set of design ethics.
Whenever I hear designers talk about design ethics it always goes directly toward the same set of environmental and social justice concerns. I have yet to hear designs discuss the behavioral norms required for design to happen at all.
And then designers wonder why we seem unable to get the conditions we need to do the work we do.
Our work is almost automatically rejected out of hand by industrious builders with no tolerance for non-rigorous intuitive fluff. They need to very efficiently show progress toward building the next undesirable, unusable unintuitive thing in their backlog.
Design is only possible where a design ethos (at least temporarily) prevails.
Liberalism only works within a liberal ethos.
Mutuality is for the mutual.

