A generative idea is worth much more than a generated idea.
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Generative ideas are perceived only indirectly in the ideas they generate — if the generative idea is perceived at all. Most people only see and celebrate only the final output, and the “doing” that produced it. The rest is “just thinking”.
It’s as if, observing a birth, they honor only the birth canal, and forget the womb, let alone the egg.
And forget the seed — the code — (that abstract element that breeds with distant possibilities, and actualizes diversity and prevents in-breeding, genetic defects and degeneration).
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Heraclitus: “Asses prefer straw to gold.”
– if you haven’t seen it yet…
Yes, Fish made me watch it. It is excellent.
I have to say, between this video and this one (http://blog.apigee.com/detail/full_talk_and_slides_darwins_finches_20th_century_business_and_apis_evolve/) geeks have become very interesting to me, both as users and producers of design tools.
BTW, in gratitude to Fish I made him this t-shirt: http://www.cafepress.com/nerdsareuserstoo.598205822